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Customer Development: The Second Decade -- with Steve Blank's co-author Bob Dorf


Tuesday, October 5, 2010 from 6:00 PM to 9:00 PM (EDT)

Customer Development: The Second Decade -- with Steve...

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Free event ticket courtesy of General Catalyst Partners Ended Free  
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Event Details

Update: the venue is sold out. People who have requested invitations will get notice if space opens up due to cancellations. There will be more FastStartup events. Get invited.

This event is for:

  • Entrepreneurs and CEOs who want to build capital-efficient businesses
  • Geeks who want to be founders
  • Marketers who want to find the right customers cheaply
  • Angel investors and VCs who want to generate great returns

Steve Blank's Customer Development process, detailed in his best-selling Four Steps to the Epiphany, is taking the tech industry by storm as it approaches its tenth birthday. If you are not familiar with customer development then chances are your company is spending too much to acquire customers. If you are practicing customer development, there is good news. Customer Development: The Second Decade—a dramatically-updated Four Steps to the Epiphany—will be published soon, written by Steve Blank and his partner and co-author Bob Dorf, a known CRM strategist and serial entrepreneur and investor. Bob has worked with Steve closely since 1996 at E.piphany and on other startups since.

At Customer Development: The Second Decade, a FutureM event organized by General Catalyst Partners and FastIgnite, Bob Dorf will provide an exclusive peek “under the covers” at some of the many new rules and advancements that Steve, Bob and the ecosystem of thousands of entrepreneur, marketer and investor practitioners have developed over the past several years. The event will feature a keynote by Bob, guest appearances by entrepreneurs and executives who have successfully applied customer development in their businesses and a discussion led by General Catalyst Executive in Residence and FastIgnite CEO Simeon Simeonov.

Date: Tuesday, Oct 5, 2010
Time: food & drinks at 6pm, main event starts at 7pm
Location: Microsoft’s NERD Center, One Memorial Drive, Cambridge, MA
Price: Free, courtesy of General Catalyst Partners and Microsoft
Twitter tags: #CustDev2 #FastStartup #FutureM

For updates, follow @simeons and @gcvp. Tweet questions to @simeons.

Keynote speaker: Bob Dorf
The March 1999 Fortune magazine raved about The One to One Fieldbook, which Bob Dorf co-authored, saying, “if your company is launching a customer-focused strategy…it sets the agenda.” Bob has advised more than a score of startups on customer development, including Steve Blank’s startup, Epiphany, as well as Broadvision, and Markettools, among others. Entrepreneurial from the age of 12, he personally founded six substantial startups, including—as he puts it—“two homeruns, two base hits, and two solid tax losses.”  Dorf+Stanton Communications, founded at age 22 in his living room, grew from a staff of two—Bob and a St. Bernard—to more than 150, when Bob sold it in 1989. Dorf lives in Stamford with his wife Fran, a serial published novelist. An avid bicyclist and skier, Bob’s proudest startup by far is daughter Rachel, a psychologist who recently made him a grandpa.

Moderator: Simeon Simeonov
A parallel entrepreneur and investor, Sim has co-founded several companies, most recently Better Advertising & Thing Labs, and has played a key role in dozens of v1.0s, financings and exits. Through a partnership between FastIgnite and General Catalyst Partners, Sim helps entrepreneurs with big ideas find Product/Market Fit and happy, paying customers while building a team and raising capital along the way. Previously, Sim was a partner at Polaris Venture Partners and chief architect at Allaire and Macromedia (now Adobe). He blogs at blog.simeonov.com, tweets as @simeons and lives in the Greater Boston area with his wife, son and an adopted dog named Tye.


  • Special guest David Cancel, serial entrepreneur and founder of Compete, Lookery, Ghostery and Performable.
  • Andy Moss, founder and CEO of ESMZone.
  • Andy Greenawalt, founder and CEO of Perimeter eSecurity and Continuity.net.
  • Healy Jones, founder of Startable and VP Marketing at OfficeDrop.
  • Rob May, founder and CEO of Backupify.

Follow @simeons and @gcvp for event updates and get some good stuff from Steve Blank and Bob Dorf.

Have questions about Customer Development: The Second Decade -- with Steve Blank's co-author Bob Dorf? Contact Swoop
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When & Where

Microsoft NERD
One Memorial Drive
Cambridge, MA MA

Tuesday, October 5, 2010 from 6:00 PM to 9:00 PM (EDT)

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General Catalyst Partners is a venture capital firm that invests in exceptional entrepreneurs who are building the technology-based companies that will lead innovation and transform industries. Founded in 2000, General Catalyst Partners leverages its principals' extensive operational, business development and technological expertise to provide portfolio companies with a catalyst for success through business-building and partnership development assistance. General Catalyst is headquartered in Cambridge, Mass. For more information, please visit: www.generalcatalyst.com.

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Customer Development: The Second Decade -- with Steve Blank's co-author Bob Dorf
Cambridge, MA Events Business

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