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Culture, Change and Leadership Workshop

OCAI Online

Sunday, November 24, 2013 at 9:30 AM - Tuesday, November 26, 2013 at 4:00 PM (CET)

Culture, Change and Leadership Workshop

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird fee, extras and lunches   more info Ended $1,250.00 $0.00
Normal fee, extras and lunches   more info Ended $1,800.00 $0.00

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Event Details

Culture, Change & Leadership - 3-day workshop

Do you need organizational change to succeed?

Whether you’re an executive, a team leader, a HR manager or an external consultant, I guess you do. Organizations are changing in this fast-paced era, responding to digitalization, globalization and anticipating competition, innovations, disruptive technology developments and a workforce of highly-educated professionals who want to develop themselves, be challenged and engaged to achieve an inspiring purpose.

The old, industrial, command-and-control times are gone. And so are the old-fashioned top-down change paradigms of unfreeze-refreeze based on control, experts, planning and paperwork. Many organizational programs fail because they don’t take the culture into account as in “the way we do things around here”. The top might have decided that the others (the employees) must change. Many change programs fail because they are too conceptual and organization-wide.

Welcome to the 21st Century! Here’s a better approach of guiding change while preparing your organization to stay future proof.

The Change Circles approach

Based on the book “Organizational Culture Change: Unleash your Organization’s Potential in Circles of 10”, author, consultant and trainer Marcella Bremer will guide you through the “Change Circles of 10”-approach of successful change. This approach:

  • includes everyone in Change Circles, 
  • engages and empowers people to
  • co-create the change that will work for them. 

You learn to build trust, dialogue and engagement, you focus on specific behaviors, on what is working well and on who does it and how to do it.

You guide change and develop your co-workers and your organization into a great place to work.

What, How and Who

Marcella Bremer uses the validated Organizational Culture Assessment Instrument (OCAI - developed by Cameron & Quinn) to start the dialogue of WHAT needs to change. Next, you engage, energize and empower people to find the HOW of successful change in small teams; the change circles. This requires an advanced level of change leadership: you are a crucial WHO, who guides change by building trust, practicing dialogue, enhancing awareness and developing people with respect. Learn to be the change you want to see in the team... because leadership shapes culture and change!

Focus from Values to Behaviors

Change only happens when people change behaviors. Coworkers copy, coach and correct each other in their teams. To change behaviors and thus outcomes, we need to work with people and their interactions in groups (copy, coach and correct) while we try to leverage the change by engaging “positive energizers”.

Yes, you can guide change, too!

This international, English-spoken workshop is a great opportunity to 

  • learn to apply the validated Competing Values Framework and the Organizational Culture Assessment Instrument
  • learn to guide effective Change Circles and engage leaders and employees
  • meet other consultants, Organization Development practitioners, leaders and HR people like yourself
  • exchange experiences and learn from different cultures and cases 
  • practice your people skills and change leadership
  • add to your vocational learning (24 credits toward GPHR, SPHR or PHR recertification) 

How will your change succeed? Lead!

But will this approach work? Some say that culture can’t be changed - because people don’t really change. Here’s the thing: we can use the “stickiness” of habits and culture to our advantage... People like to belong to a group and do what others do. That’s why we engage people in small change circles. This differs from large-scale organizational change where people in the back may hide objections and fake commitment. In Change Circles people have a better chance to change because they feel safe and supported and they like to belong to the team with good leadership. Whatever you believe about organizational change, culture and leadership - wouldn’t you be happy to achieve successful organizational and personal development? I guess you do. So: learn to lead!

Download your brochure and register online: http://www.ocai-online.com/products/culture-change-days

Workshop Program

We have an engaging program! You can read the book (24 chapters) but the workshop is the best space to practice what we preach, to experience the exercises, to develop yourself by doing, to enjoy cultural diversity and inspiring real-life cases! Bring your cases and questions with you.... Three energizing days for you, as a change leader! And no need to read the book upfront. 

Watch the Youtube video here: 





  • Why and How of Change, Culture & Leadership
  • The Competing Values Framework and the OCAI
  • Practicalities of Change processes and the OCAI
  • Effective and Dark Sides of Cultures
  • DO
  • Use the Organizational Culture Assessment Instrument based on a Case
  • Start our Case Change Circle: explore current cultur



  • How to Change: ABCDE-tool, Viral Change and more
  • Interventions and Persistence
  • How to lead a workshop / Change leadership
  • DO:
  • Continue our Case Change Circle: scan the future
  • Continue our Case Change Circle: Explore the preferred culture
  • How to lead a workshop: practice!


  • Lectures:
  • Change Leadership
  • Future of Culture, Change, Leadership and Organizations
  • DO:
  • Finish our Case Change Circle: How to Change?

Examples of Change Leadership exercises: Set the safe space, Respond to behaviors/nonverbal communication, Notice group patterns and respond, Respect differences, Entice quiet people/calm down critical people, Use permissive, open, solution-oriented language, Perceive and not Project, BE the change in the here and now.

Enroll today! Take advantage of our Early Bird rates...! People have to buy their flights in advance and by being early everyone benefits from a lower price.

November 24-26, 2013 / Early Bird ends September 1

Location: Mercure Hotel, Zwolle, Netherlands

Early Bird Tuition fee: $ 1250 or € 950 

Fee includes the book, ready-to-use Powerpoint presentations, coffee, tea, snacks and 3 lunches. Venue costs: € 346,50 for 3 nights - to be paid with your workshop fee. If paid after September 1 the tuition fee will be $ 1800 or € 1250.

Download your brochure and register online: http://www.ocai-online.com/products/culture-change-days

Enroll today! Join this inspirational program and learn how to utilize the OCAI and guide Change circles!

Who is Marcella Bremer?

Marcella is a Master of Science of Business Administration from Rotterdam School of Management. Her first change projects frustrated her - she could make a living but not enough of a difference. She has been looking for ways to help people and organizations change successfully ever since. The courses she took and her career are varied: she worked as an editor, communications consultant, journalist, coach, personal development trainer and an organization development consultant. She founded her first company in 1997 and co-founded consultancy firm Kikker Groep and OCAI online with Marcel Lamers. She published her first book in 2000 (in Dutch). “Organizational Culture Change” was published in 2012 and received great reviews.

Have questions about Culture, Change and Leadership Workshop? Contact OCAI Online

When & Where

Mercure Hotel
1 Hertsenbergweg
8041 BA Zwolle

Sunday, November 24, 2013 at 9:30 AM - Tuesday, November 26, 2013 at 4:00 PM (CET)

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OCAI Online

OCAI Online offers the Organizational Culture Assessment Instrument (OCAI) developed by Cameron & Quinn online. It's free for individual respondents so try it at http://www.ocai-online.com

Learn how to utilize the OCAI tool in the online video training at http://www.organizationalculturechange.com

Buy the book: "Organizational culture change: Unleash your organization's potential in circles of 10" on Amazon: http://www.amazon.com/dp/9081982516/

Marcella Bremer is associate partner at OCAI Online and she's an experienced professional in the field of corporate culture change.  Her motto is: "Develop the workers, the workplace and the world." She helps organizations and consultants diagnose and change culture so they can utilize culture to create a great place to work (including organizational effectiveness).

  Contact the Organizer
Culture, Change and Leadership Workshop
Zwolle Events Conference

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