“Crowdstorm” by Shaun Abrahamson, Peter Ryder and Bastian Unterberg
Crowdstorming is a way to find and evaluate ideas with very large online groups. Global firms like GE, P&G and LEGO and startups like Giffgaff, Threadless and Quirky have successfully used crowdstorming to find new ideas, prototypes, partners and talent.
While the outcomes can be transformative, the most effective approaches are complex to organize. Crowdstorm offers guidelines and patterns for successful crowdstorm projects based on the organization and analysis of hundreds of crowdstorm projects.
Shaun Abrahamson and Peter Ryder will talk (briefly) about some of the main ideas from the book. Copies of crowdstorm will be available a the event and Shaun and Peter will be on hand to sign them. Crowdstorm is available now via Amazon.com or you can learn more about it.
When & Where
Holstee Team + Shaun Abrahamson + Peter Ryder
Holstee is best explained by the Holstee Manifesto. They have kindly helped to organize and host this event.