CROWDFUNDING 101: Craft & Run a Winning Campaign (with Micah Daigle)
Tuesday, August 20, 2013 from 7:00 PM to 9:00 PM (PDT)
San Francisco, California
London, United Kingdom
Screenshot from our latest campaign
Are you itching to create something meaningful?
An album, a film, a piece of software, a world-changing organization... whatever your dream, crowdfunding can help you make it a reality.
Forget jumping through the hoops of venture capitalists, record labels, and other financial gatekeepers. More and more people are going directly to their community and asking: "Do you want this to exist?"
When the answer is yes, dreams are transformed into movements.
...But it's not exactly easy.
Winning a crowdfunding campaign is a lot of work. But if you're well-prepared, you can ensure that your campaign reaches the people who will be your biggest supporters, and that you exceed your goal!
In this 2-hour workshop I'll teach you how to:
- Determine if crowdfunding is right for you
- Decide your fundraising goal, timeline & platform
- Craft a video that tells your story in a compelling way
- Create reward offerings for every type of backer
- Execute a strategy based on data, analytics & best practices
- Turn your friends & community into campaign champions
- Use Facebook to spread the campaign beyond your network
- Manage email communication to supporters
- Get press & blogs to write about your campaign
- + Lots more useful stuff!
Preview of our Crowdfunding Strategy Template
Micah Daigle is the founder of Collective Agency. He has led movements to change laws in Congress, built web platforms that have reached millions, and has raised hundreds of thousands of dollars via crowdfunding campaigns.
Over the past two years, he has researched crowdfunding best practices: watching hundreds of campaign videos, interviewing dozens of successful campaign creators, backing more than eighty projects, and developing a roadmap for success.
Most recently, he produced & managed a Kickstarter campaign for HUB Oakland that raised nearly $143,000.
Read more about Collective Agency's crowdfunding services.
"Micah is awesome to work with. He helped us dig deeper to find the story that underpins our work, and developed it so we could share the story with others. With his help our crowdfunding campaign was wildly successful. Micah has a wealth of knowledge about branding, messaging, media relations, and insights into people's behavior."
-Andreas Karelas, RE-volv
"[Micah's] keen eye for design helped us build our brand, site, and content in a clean and beautiful way that communicates our ideas very clearly. And it's worked. We haven't spent a dime on advertising, but literally millions of people have seen our content because it's designed in a way that makes people want to share it."
-Tom Angell, Marijuana Majority