The crowdsourcing phenomenon has had many success stories in the entertainment industry in recent years, from Yair Landau’s crowd-sourced animation project in 2008, to the phenomenal rise of Kickstarter for crowd funding. Now, crowdsourcing is being used by major brands to make marketing decisions; motivate feature film and t.v. audiences, and create dedicated distribution channels. This session will examine different angles of crowdsourcing.
Mark Mori, filmmaker (PGA East member), ‘Bettie Page Reveals All’
Mark Mori has successfully crowd-sourced ideas, information, and funding for his Betty Page fan pic, ‘Bettie Page Reveals All,’ which is hitting the festival circuit in spring 2012. The film, after four years of crowdsourcing and social media production work, is a textbook example of the crowdsourcing phenomenon, leveraging Twitter, Facebook, live events, and fan engagement. Mark is a renowned documentary filmmaker, having received two Academy Award nominations for feature documentary films. He is a long-time member of PGA East.
Jose de Cabo, co-founder, Olapic
Jose de Cabo is the co-founder of the New York-based crowdsourcing platform Olapic, which enables brands and media companies to identify relevant users and pictures across different photo-sharing networks. The Olapic platforms helps increase engagement and traffic metrics on brand sites with the help of photo-sharing. Olapic clients include Mashable, New York Daily News, and the Chicago Tribune, among others. Jose was previously an international venture consultant. Based in New York City, he is a 2010 graduate of the Columbia Business School.
Lydia Dean Pilcher, filmmaker (PGA East member), ‘The Sisterhood of Night’
One of New York’s leading independent film producers, Lydia recently crowd-sourced funding for ‘The Sisterhood of Night,’ a modern retelling of the Salem witch trials, using Kickstarter. The 36-day funding period yielded $136,000 – well beyond the team’s original $100,000 goal. Known for her producing work on such films as the Golden Globe-nominated ‘You Don’t Know Jack;’ ‘The Darjeeling Limited,’ and ‘The Talented Mr. Ripley,’ as well as for her work with Mira Nair (‘The Namesake;’ ‘Amelia’), Lydia demonstrates the power of teamwork in crowdsourcing funds and awareness for launching a film project. Lydia is an original member of PGA East, and has served on the PGA East executive committee.
Blaine Graboyes, co-founder, Mister Goldbanks Entertainment (PGA NMC East member)
Blaine Graboyes is a leading game producer and interactive designer who currently develops cross-platform experiences and social media campaigns for leading media and entertainment brands. He currently produces with his company Mister Goldbanks; the company’s first Facebook game – ‘Sneakytown’ – debuts this quarter. He was previously a co-founder of the social firm Sano Agency, and was a founding member and executive producer of Worldwide Biggies, the transmedia studio founded by Albie Hecht. While with Comchoice, he produced interactive experiences for major networks and studios, including Nickelodeon, Paramount, New Line, and Warner Bros. Blaine was a founder and executive producer of Zuma Digital, the first DVD authoring company in New York. He leads the PGA New Media Council in the Philadelphia chapter, and was recently nominated as a member-at-large for the executive committee of PGA East.
MODERATOR: Gary Greenblatt, executive committee member, Producers Guild of America New Media Council East
Gary is a leading web consultant who has worked with such clients as American Express., Dailycandy, and MTV. He has worked as a producer and executive with such notable new media brands and technology companies as Gracenote and SonicNet, and served as a Marketing Director with MTV Interactive. He also served as executive producer for Streamland.com, the first website to stream music videos.. He is a long- time member of the PGA New Media Council East, where he serves on the executive committee. Gary graduated from the University of Georgia with a B.F.A. in painting and drawing.
Refreshments will be served. PGA members are strongly encouraged to bring qualified prospective members as their guests.
Special thanks to Terra Fossil for providing premium wines for PGA East events.
When & Where
Producers Guild of America
The Producers Guild of America’s New Media Council was formed in 2002 in order to recognize, represent, and protect the interests of producers working outside the “traditional” formats of Television and Film to include Broadband, Mobile, Games (console and online), Digital Animation, Digital Visual Effects, Interactive/Enhanced Television, DVD/Blu-ray, Special Venues, and Transmedia.
To find out more about the Producers Guild of America, please contact us.