San Francisco, California
London, United Kingdom
Crisis Communication for Nonprofit Organizations
What’s the worst thing that could happen to your organization? Allegations of abuse, distributing spoiled food or an unexpected leadership transition are all examples of potential crisis moments for nonprofits organizations. Are you prepared? How would you respond as a leader? How would your staff and board handle the situation? How would you communicate with your constituents and your funders? With the media?
This highly entertaining and practical three and a half-hour workshop will provide attendees with tips, tools and tactics for strategic communication planning and implementation designed to maximize their understanding, awareness and ability to generate positive media coverage AND maximize their confidence and commitment to responding quickly and positively in less-than-ideal situations (aka crisis communications).
The following skills will be discussed:
· Strategic communication basics, including: message and messenger credibility; developing and delivering key messages; recognizing the role of semantics in messaging;
· Media relations fundamentals and the tools and tactics needed to deliver the message, including: recognizing the value of earned vs. paid media; proactive vs. reactive media and strategies for impacting and influencing both; identifying and understanding the value of – and differences between – media tools; including digital media
· Crisis communication fundamentals, including: understanding, embracing and utilizing strategies to minimize the long-term impact of crisis situations.
A light breakfast and lunch will be served.
Kelly Rossman-McKinney, APR
Chief Executive Officer and Principal
Kelly is one of Michigan’s best-known and most-accomplished communications experts, as evidenced by the results of all the MIRS/EPIC-MRA State Capitol Surveys. The poll of hundreds of Capital City insiders consistently ranks Kelly as the most effective public relations professional and Truscott Rossman as the Capitol’s best public affairs firm.
Kelly pioneered issue management in the Capitol and continues to pursue cutting edge work in the field across the state. She’s a certified crisis communicator, a nationally accredited public relations counselor (APR), and a member of the Public Relations Society of America’s (PRSA) distinguished College of Fellows — one of only three in Michigan. She’s also a great motivational speaker who can really rock an audience with her candor, wit and wisdom.
Kelly graduated magna cum laude from Wayne State University.
She is deeply committed to community service and currently chairs the Michigan Chamber Foundation and serves on several other boards, including the Michigan Political Leadership Program and the Michigan Chamber of Commerce.
About Truscott Rossman
Truscott Rossman is Michigan’s premier bipartisan strategic communications firm, representing local, statewide, national and international clients from our main office in Lansing and satellite offices in Detroit and Grand Rapids. They offer a full range of communications services, including community relations, grassroots initiatives, issues management, media relations, new media, crisis communication, litigation communication, government affairs and ballot initiatives. We also publish the “Michigan Legislators Guide to Lobbyists & Reporters,” the highly regarded guide to Capitol policymakers and influencers across the state.
Founders, Kelly Rossman-McKinney and John Truscott, are widely recognized as highly skilled, experienced communicators. They’ve been ranked the No. 1 and No. 2 most effective public relations professionals, respectively, each of the four times MIRS/EPIC-MRA has surveyed state Capitol insiders – in 2004, 2007, 2009 and 2011. Rossman-McKinney founded The Rossman Group in 1988 and Truscott founded The John Truscott Group in 2001. In January of 2011, they combined forces and just six months later the new firm, Truscott Rossman, ranked highest on the MIRS/EPIC-MRA list of most effective PR firms, and Kelly and John remained the state’s two top communication professionals. Their award-winning, 16-member team includes marketing pros, great writers, speakers, strategists and coalition-builders. From strategy experts to accomplished journalists and new media gurus, no organization is better equipped to help you achieve your goals.
When & Where
Johnson Center for Philanthropy
The Johnson Center is an academic center focused on increasing the efficiency and effectiveness of the charitable sector.
Our work involves conducting research, teaching effective practices, and providing pathways to service. We work extensively in Michigan, nationally, and internationally.