"Creepy" Advertising, Video and Making Money
Wednesday, December 9, 2009 from 11:30 AM to 12:45 PM (EST)
About This Webcast
Live from the offices of the Interactive Advertising Bureau, the trade association for interactive marketing in the United States, Dorian Benkoil of Teeming Media sits down for live video discussions with IAB president and CEO Randall Rothenberg, Magnify.net CEO Steve Rosenbaum and Blip.TV co-founder and COO Dina Kaplan.
We're excited to do our first show from the IAB offices as part of our new partnership with the organization. We'll first sit down with IAB president and CEO Randall Rothenberg to get his take on why "advertising is creepy," as theIAB says in its new campaign to fend off privacy legislation, and talk about other industry trends and news. Then we're joined by the founder and head of video platform Magnify.net, Steve Rosenbaum, and Dina Kaplan, co-founder of Blip.TV. We'll talk about what is and isn't working in video, about trends in curation and aggregation, details of sponsorship and revenue, and, of course your questions. Plus, as always, Dorian's "Shallow Thoughts" on the media, and recent coverage and interviews from industry trade shows.
About the Guests
Randall Rothenberg, is president and CEO of the IAB, which represents more than 300 leading interactive companies responsible for selling over 86 percent of online advertising in the U.S. Randall is author of his influential blog "I, A Bee" and the noted book Where the Suckers Moon: An Advertising Story, was a senior director at the Booz Allen Hamilton consulting firm, and spent six years as a journalist and editor at The New York Times. He is frequently quoted in the media, books and scholarly publications, and is a noted speaker and advocate for the industry.
Steven Rosenbaum, is CEO and co-founder of Magnify.net, a video publishing platform that allows Web sites, media companies, and content entrepreneurs to aggregate and curate Web video from a wide variety of Web sources. Rosenbaum is a serial entrepreneur, Emmy Award winning documentary filmmaker, and innovator in the field of user-generated media production. He calls his MTV Series "UNfiltered" the first successful U.S. commercial use of User Generated Video (UGV) in mass media.
Dina Kaplan, is co-founder of blip.tv, an online television network focused on featuring, promoting and monetizing "the best original shows on the Web," which blip does via the Web, iTunes, and to the TV set through partnerships with FiOS, TiVo, Sony Television, Boxee and roku. Dina, as COO, oversees operations and business development for the company and is also the founder and chair of the New York Founders Club, a group dedicated to promoting the start-up community in New York City.
When & Where
ScribeLabs is a media strategy collective focusing on Internet and Mobile communications.