Identifying and Measuring Your Department’s Key Performance Indicators
As more teams implement project/agency management systems, metrics tracking and reporting has become a common topic of in-house creative leaders. Even leaders without systems are beginning to identify and report KPIs for their teams. During this CreativeExecs Roundtable series, creative leaders will discuss key performance indicators/metrics they are measuring, as well as their tracking and reporting methods. Attendees will leave the roundtable understanding the metrics
other creative leaders have in place and how they are critical to the success of best-in-class creative teams.
Cella’s Vice President & General Manager, Jackie Schaffer, will moderate the roundtables.
Cell Phone numbers for Day of Event
- Laura Berry 301.787.8219
- Matt Lang 215.500.7351
- Cindy Ponce 732.874.0447
- In-house creative leaders within a mid-sized or large corporate setting
- Leaders directly responsible for managing a creative staff
- Leaders who have budget responsibility for the creation and/or procurement of creative services
When & Where
Cella is a team of consultants, coaches and trainers with in-depth corporate creative department management expertise. We provide management advice, operations support and professional development opportunities to the in-house communications and creative departments of Fortune 1000 companies, as well as to higher education, not-for-profit and small-to-mid sized organizations nationally.