Creative Research Strategies
Tuesday, September 23, 2014 from 3:00 PM to 4:30 PM (EDT)
San Francisco, California
London, United Kingdom
Presented by Kelli Burns, Associate Professor.
Kelli Burns is an associate professor of public relations in the School of Mass Communications at the University of South Florida. She is the author of Celeb 2.0: How Social Media Foster our Fascination with Popular Culture. She is a frequent media source and speaker on the subject of social media. See http://kellisburns.wordpress.com/media/ for a complete list of media appearances.
This seminar will provide an overview of secondary research sources and primary research methods that will help entrepreneurs develop, refine, and test their ideas. We will explore how to use databases and sources available through the USF library and elsewhere, online surveys and focus groups, and social media to make better decisions.
When & Where
USF CONNECT events are presented by experienced executives and are focused towards the business aspects of technology firms. We host monthly seminars on various topics of interest for start-up companies; visit our calendar for a complete listing of USF CONNECT and partner events.