Presented by Kelli Burns, Associate Professor.
Kelli Burns is an associate professor of public relations in the School of Mass Communications at the University of South Florida. She is the author of Celeb 2.0: How Social Media Foster our Fascination with Popular Culture. She is a frequent media source and speaker on the subject of social media. See http://kellisburns.wordpress.com/media/ for a complete list of media appearances.
This seminar will provide an overview of secondary research sources and primary research methods that will help entrepreneurs develop, refine, and test their ideas. We will explore how to use databases and sources available through the USF library and elsewhere, online surveys and focus groups, and social media to make better decisions.
When & Where
USF CONNECT is the business and economic development initiative of the University of South Florida (USF) that provides support for technology start-ups and serves as the point of entry for companies looking to do business with USF.
Drives economic development through several programs including Tampa Bay Technology Incubator (TBTI), Student Innovation Incubator (SII), and the Florida High Tech Corridor Council’s (The Corridor) Matching Grants Research Program
Unites technology and talent with businesses throughout a 23 county region, providing access to top-tier research, faculty, students, inventors, local organizations, economic development councils, supporting industry and capital funding sources
Facilitates the needs of Tampa Bay's technology and bio/life sciences entrepreneurs throughout the business life cycle by providing professional amenities and resources for successful business development and technology commercialization