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Creating Personas: Design A Better User Experience

Monday, February 24, 2014 from 6:00 PM to 7:30 PM (EST)

Creating Personas: Design A Better User Experience

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Ticket Type Sales End Price Fee Quantity
Individual Ticket Ended $25.00 $2.37

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Event Details

Creating Personas: Design A Better User Experience

Instructor: Jeremy Kriegel


In the absence of having real users on hand for key decisions, more often than not, the conversations still revolve around, “I think we should…” with the loudest or most senior person in the room dominating the conversation. It is easy for different people to claim that they are the true voice of the customer, but it is hard to make good decisions with all those conflicting voices.

The solution? User personas. Personas create a realistic profile that aligns team members and stakeholders alike by giving them something they can relate to, empathize with, and agree on. The best part? You have everything you need to get started now, and Jeremy will teach you how.


What You'll Learn

  • What personas are and why they are useful
  • How to get started right now with assumptive personas based on current knowledge and assumptions
  • How to identify key risks and use them to evolve your personas


290 Congress Street, Boston 02210

Take the elevator to the 7th floor. You will be asked to show a photo ID on arrival.

About the Instructor

Jeremy Kriegel

Jeremy Kriegel has been designing great user experiences (UX) for 17 years. From start-ups to Fortune 100 companies, as a consultant or on an internal team, he has seen a lot of different scenarios that each required their own approach. He brings this diversity of experience to bear in adapting UX to agile methodologies, finding the balance appropriate for each business. Currently, Jeremy is the Director of User Experience at Gemvara, a customizable jewelry site.


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When & Where

NEW Campus @ Communispace
290 Congress St.
7th Floor
Boston, MA 02118

Monday, February 24, 2014 from 6:00 PM to 7:30 PM (EST)

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Organizer helps rapidly scaling startups grow their managers into highly effective leaders through its management development Exchange program (new managers), EMERGE program (individual contributors), company communication workshops, and special events.

Founded in 2012 by Sarah Hodges and Dave Balter as a way to connect the tech community, is Boston’s go-to organization for leadership development.

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Creating Personas: Design A Better User Experience
Boston, MA Events Class

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