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General Assembly London

Creating Partnerships to Drive Your Business Forward

General Assembly London

Tuesday, November 5, 2013 from 7:45 PM to 9:15 PM (GMT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
First Five
Limited to first five students
Ended £20.00 £1.15
Early Bird Ended £25.00 £1.28
Regular Ticket Ended £30.00 £1.40

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Event Details


Creating Partnerships to Drive Your Business Forward


Tuesday, 5 November
7:45 – 9:15 pm



There are thousands of great ideas out there with hundreds that receive the funding to build the initial foundation. However, when the foundation is built and money is tight how can you effectively market your product in a short time in order to prove success to your investors?

Just like you learned in the playground, 'two heads are better than one!'

This class is aimed at people looking to create effective marketing partnerships on little or no budget.


  • We will show you how the shift in marketing communications has opened up the opportunity for businesses, organisations and even individuals to work with brands in order to propel their business forward through sponsorship.
  • It will teach you how to position your property so it is an attractive partnership for brands.
  • It will also provide insight into what brands would be looking for from you and how your business proposition is likely more valuable to them than you think.




Jackie Fast Photo

Jackie Fast 
Slingshot Sponsorship

Jackie Fast is the managing director of Slingshot, - an innovative sponsorship agency based in Central London with a European base in Oslo, Norway.

This specialist international sponsorship agency effectively builds new revenue streams for businesses. Typically this involves integrating sponsorship platforms and developing brand partnerships, but it also extends to branding, licensing, merchandising, brand ambassador relations, and overall commercialisation.

Jackie herself is a progressive thought-leader who has been driving change in sponsorship for over 10 years. Her passion and enthusiasm for this continued work has enabled her company Slingshot Sponsorship to be awarded many accolades during 2011 and 2012, and herself Young Entrepreneur of the Year 2011/2012 and Media Week’s Top 30 Under 30 – the first person in sponsorship to ever be inducted in its 8 year history. Clients she has worked for include Red Bull, Visa, Toshiba, Haymarket Consumer Media, EDF Energy, BBC Worldwide, EA Sports, Spotify, ITV, and Virgin Media.


Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Creating Partnerships to Drive Your Business Forward? Contact General Assembly London

When & Where

9 Back Hill
EC1R 5EN London
United Kingdom

Tuesday, November 5, 2013 from 7:45 PM to 9:15 PM (GMT)

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General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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