This event has ended

Creating Customer "Buzz" in Entertainment, Luxury Fashion, and Technology.

FilmBreak, LCA, Game and Buzz Factory, and Phu Styles

Thursday, June 27, 2013 from 6:30 PM to 9:30 PM (PDT)

Santa Monica, CA

Creating Customer "Buzz" in Entertainment, Luxury...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Regular Admission Ended $12.50 $1.68
Regular General Admission Ended $20.00 $2.09
Student (With ID) Ended $10.00 $1.54

Who's Going

Loading your connections...

Share Creating Customer "Buzz" in Entertainment, Luxury Fashion, and Technology.

Event Details

How do you turn your customers into evangelists?

How do you create newsworthy "buzz" around your brand or venture?

How do you create and multiply engagement? 


Join FilmBreak as we host a rockstar panel to answer discuss these very questions.


The panel will begin promptly at 7pm and will include:

Howard Lim has earned his stripes as a world-class branding specialist through extensive hands-on experience, hard work, innovative thinking, and setting new standards in many industries. His company HOW Creative® was established in 1987, and one of the first Los Angeles-based, singlesource, multidisciplinary Authentic Branding® firm. Howard is multifaceted and offers a full range of strategies and services: business / consumer / brand strategies, coupled with brand creation and brand design which includes; brand and corporate identity systems, brand marks, websites, print, advertisements, annual reports, catalogs, product designing, packaging, and digital media. All these are linked with brand management, which includes; brand style guides, manuals, and project management.

Dr. Taryn Rose an orthopedic surgeon who started a shoe company out of her garage and built it to $40 million in revenues in ten years. Her mission to marry fashion and comfort struck a nerve with women who became her evangelicals and word of mouth buzz helped propel the Taryn Rose brand to become one of the most coveted women’s footwear brand in the U.S. The press was also buzzing about Taryn and she has appeared in numerous prestigious news and entertainment outlets as varied as Oprah, Today Show, Good Morning America, CNN, Entertainment Tonight, People Magazine, Wall Street Journal, NY Times, Town and Country, and was voted #1 Entrepreneur by Fast Company as a female entrepreneur changing the game. Having been awarded numerous awards over the years, she is still most proud of competing in the national championship of amateur ski racing NASTAR. “More unnatural than a surgeon to create a business is a Vietnamese woman ski racing” says Dr. Rose. As self-described “Adventuress” Dr. Rose is now on to her next adventure to launch a new technology company The Black Rose Network which will deliver the luxurious experience of personal shoppers and personal stylists to online shoppers. Dr. Taryn Rose at TED Ignite 2012. 

 












Vladimir Krushinsky has been immersed in the world of social media for entertainment brands for over five years.  Having worked with some of the largest entertainment brands, including Universal, Fox Home Entertainment, and Electronic Arts, Vladimir carries a wealth of social media knowledge and experience that will put you ahead of the competition.Vlad's wide spectrum of social media experience includes: Blogger outreach, message board trolling, re-tweet contests, Facebook sweepstakes, interactive videos, Facebook Ads, LiveStream events, Sponsored Tweets, sentiment analysis, managing and engaging with online communities of over 9 million members!

 








 

 

Dr. Marcel Saucet specializes in street and buzz marketing and is the CEO of the French-based marketing consultancy LCA, whose clients include Microsoft, Nokia, Claris Fragrance Group, and Thierry Mugler just to name a few. Having published numerous articles on marketing as well as the book “Unconventional Marketing: from Guerilla to Consumer Made”, Dr. Saucet has become one of the leading experts on creating customer buzz. Since 2010, Dr. Saucet has been splitting his time between Europe and the US, having become the adjunct professor and research associate at San Diego University.

 










Yohan Stern was named a Top 100 Web Entrepreneur in 2000 by La Tribune, a leading French business newspaper. In 2004, Yohan Stern launched Game and Buzz Factory,  Mail Metrics and WMS. Present in the US, Europe and in Asia, the three companies are strategically aligned to provide to clients such as Disney, Sony, Virgin and Warner Bros. with custom interactive promotions, robust CRM systems, e-mail solutions and strategic consulting. He is a graduate of HEC Paris with a degree in Business and obtained a Masters in Business Law. 

 









Moderated by Phu Styles

Phu Styles is the embodiment of personal Buzz Marketing since she has made a name for herself as Celebrity Fashion Stylist and Personal Branding Expert. Phu has been lauded in Fashion Group International’s 75th anniversary book FACES, as one of the most influential people in fashion in Los Angeles. Notably, Phu has contributed to The Oscars, The Grammys and Golden Globes, styled for America’s Next Top Model, Dancing With The Stars, and Jimmy Kimmel and has personally contributed to the trendsetter styles of celebrities such as Ryan Gosling, Marisa Tomei, Sugar Ray Leonard and The Crystal Method. 

 











GOODY BAGS!

Thanks to our generous sponsors, the first 100 people will receive specialty gift bags that will include iPhone and iPad cases!!!


SPONSORS

FilmBreak offers an integrated marketing and distribution platform that allows filmmakers to actively build, engage and monetize their online audience. FilmBreak’s key differentiator is FilmBreak Analytics, a proprietary data set which provides unprecedented insights into audience demographics and taste profiles. FilmBreak is able to leverage these insights to optimize its marketing efforts when it acquires films for VOD distribution, resulting in increased sales for filmmakers.










 

Cross Campus is an engine of creativity and innovation, housed at our state of the art 11,000 square foot space at 820 Broadway in the heart of Santa Monica.  Our goal is to inspire creative collisions through space design, learning platforms, and extraordinary events, fostering member-driven collaboration that ultimately leads to game changing ideas and enterprises.

 










AKASHI Technology – Akashi Technology, is a pionneer in design accessories, offers a wide, state of the art selection of design shells and flip cases, as well as folios.

 

 

ORGANIZERS

FilmBreak FilmBreak offers an integrated marketing and distribution platform that allows filmmakers to actively build, engage and monetize their online audience. FilmBreak’s key differentiator is FilmBreak Analytics, a proprietary data set which provides unprecedented insights into audience demographics and taste profiles. FilmBreak is able to leverage these insights to optimize its marketing efforts when it acquires films for VOD distribution, resulting in increased sales for filmmakers.

Phu Styles

Phu Styles is the embodiment of personal Buzz Marketing since she has made a name for herself as Celebrity Fashion Stylist and Personal Branding Expert. Phu has been lauded in Fashion Group International’s 75th anniversary book FACES, as one of the most influential people in fashion in Los Angeles. Notably, Phu has contributed to The Oscars, The Grammys and Golden Globes, styled for America’s Next Top Model, Dancing With The Stars, and Jimmy Kimmel and has personally contributed to the trendsetter styles of celebrities such as Ryan Gosling, Marisa Tomei, Sugar Ray Leonard and The Crystal Method.

ESGCI is a graduate school of International Business, Marketing and Communication. Its academic specialties are marketing, business, communication, tourism, hotel management and international relations. ESGCI puts a special emphasis on flexibility and intensive learning programs, combined with conferences and internships. Currently there are about 1000 students, focusing on international relations, the world economy, intercultural management, and language learning – all of this combined with the technical and theoretical skills the courses provide.

Game and Buzz Factory- is an industry-leading provider of interactive marketing solutions. With over 10 years of experience and offices in North America, Europe and Asia, the company is uniquely positioned to execute effective campaigns on a global scale. Comprised of dedicated professionals utilizing proprietary technology and solutions, Game and Buzz Factory has successfully implemented hundreds of campaigns for some of the world's largest brands.

LCA Consulting – For the past 30 years, LCA has grown its reputation as a training and consulting laboratory. Founded in Europe, LCA is now developing its presence in the North America advising companies in innovation, strategy, and new marketing concepts. Our worldwide clients and partners include multinational corporations, organizations such as the World Council of Peoples for the United Nations, and Small/Medium Enterprises (SMEs).

 

 

Have questions about Creating Customer "Buzz" in Entertainment, Luxury Fashion, and Technology.? Contact FilmBreak, LCA, Game and Buzz Factory, and Phu Styles

When & Where


Cross Campus
820 Broadway
Santa Monica, CA 90401

Thursday, June 27, 2013 from 6:30 PM to 9:30 PM (PDT)


  Add to my calendar

Organizer

FilmBreak, LCA, Game and Buzz Factory, and Phu Styles

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.