Creating Brand Traction: A Hands-On Workshop Series
Thursday Nov 14th 6:30pm - 9:00 pm, Saturday Nov 16th from 11am-2pm, and Sunday Nov 17th from 11am-2pm
Frank H Vial & Marieke van der Poel, Partners flux21:group
Your start-up's most important asset is it's vision, translated into an inspiring and engaging brand story.
A strong brand story will build traction for your big idea, faster and earlier. It is a vital tool to help you create connections with your team, your customers and your investors. But very concise and user-friendly stories are hard to build. We use trend research as inspiration: it decodes that extra emotional connection that makes people want you.
For this series of three intensive, hands-on sessions, two seasoned creative strategists have decoded the way to create intriguing brand stories and meaningful and lasting brand connections with your customers.
General Assembly is a global network of campuses for individuals seeking opportunity and education in technology, design, and business.
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