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Creating and Keeping Core Values in your Business


Thursday, May 8, 2014 from 12:00 PM to 1:30 PM (EDT)

Creating and Keeping Core Values in your Business

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Lisa Huetteman is a nationally renowned expert on values-centered leadership. Her new book, The Value of Core Values: Five Keys To Success Through Value-Centered Leadership, shares the best practices of leaders who understand that while having the right strategy is needed to compete, having the right culture is essential for long term success.

In recent years, we have seen corporations deemed "too big to fail" fail miserably, and major banks, auto companies, and other giants require government bailouts to survive.  But outside of the media spotlight, thousands of other for profit and nonprofit organizations of all sizes struggle every day with expensive, time-consuming challenges with customers, employees and other stakeholders.  And then there are those organizations that manage to thrive in good times and bad, have dedicated, happy employees, and legions of loyal customers.  What's their secret?

Drawing on over 30 years' experience working with Fortune 100, small businesses, and nonprofit organizations, Lisa Huetteman has distilled the essential ingredients for building long term business success. In her talk, she will discuss the five keys outlined in her book for success through values-centered leadership.  Lisa will share how organizations that identify and explicitly define their core values, hire people who share them, and live them every day operate with a united vision and purpose that leads to exceptional performance.

About Lisa Huetteman
Lisa Huetteman is Managing Partner and Co-Founder of Black Diamond Associates, Executive Coach and Author of The Value of Core Values: Five Keys to Success through Values-Centered Leadership.

After 20+ years in corporate strategic business development roles, Lisa launched Black Diamond Associates in 2003 to help leaders transform themselves and their organizations to achieve the next level of success. She has a proven track record of helping clients achieve sustainable improved results by implementing personal and organizational change. Lisa has spoken to audiences across the globe and coached executives in public, private, government and non-profit organizations.

Lisa has a BBA from University of Michigan Ross School of Business Administration and an MBA from The University of Tampa. Lisa is a Certified Business Coach, a Certified Quality Facilitator, a Certified Professional Behavior Analyst, Certified Professional Values Analyst, and Certified Professional TriMetrix Analyst. She has received the Chairman’s Award from TTI Performance Systems for extraordinary community service.

Lisa has served the community through volunteer and leadership positions at the United Way Suncoast, Impact Tampa Bay, St. Stephen Catholic Church and School, Tampa Catholic High School, the City of Tampa Mayor’s Youth Corps, STAR Technology Center, the Greater Tampa Chamber of Commerce, and the Greater Brandon Chamber of Commerce.

To learn more about Lisa, visit http://www.the-black-diamond.com/

USF is an Equal Opportunity/ Equal Access/ Affirmative Action Institution. Please notify USF CONNECT, 3802 Spectrum Blvd., Suite 100, Tampa, FL, 33612, call 813-974-1082, or email Wendy Plant at wplant@usf.edu, a minimum of five (5) working days in advance, if an accommodation for a disability is required.

Disclaimer: The University of South Florida and USF Research Foundation, Inc. are committed to the free exchange of ideas, reasoned debate and intellectual dialogue. Speakers and scholars with a diversity of opinions, perspectives and professional experiences are invited to the campus to provide the community with important or differing points of view, some of which may be deemed controversial. The views, opinions and conclusions of those invited to speak on the campus do not necessarily reflect the views of the university administration or any other segment of the university community. Nor are those invited to speak on campus necessarily authorized agents or representatives of the University or Research Foundation. The use of University or Research Foundation facilities for an event or presentation does not constitute an endorsement by the University or Research Foundation of the views, opinions and conclusions of those invited to speak.

Have questions about Creating and Keeping Core Values in your Business? Contact USF CONNECT

When & Where

USF CONNECT - CONNECT 2 Room - USF Research Park
3720 Spectrum Blvd
Tampa, FL 33620

Thursday, May 8, 2014 from 12:00 PM to 1:30 PM (EDT)

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USF CONNECT is the business and economic development initiative of the University of South Florida (USF) that provides support for technology start-ups and serves as the point of entry for companies looking to do business with USF.


  • Drives economic development through several programs including Tampa Bay Technology Incubator (TBTI), Student Innovation Incubator (SII), and the Florida High Tech Corridor Council’s (The Corridor) Matching Grants Research Program
  • Unites technology and talent with businesses throughout a 23 county region, providing access to top-tier research, faculty, students, inventors, local organizations, economic development councils, supporting industry and capital funding sources
  • Facilitates the needs of Tampa Bay's technology and bio/life sciences entrepreneurs throughout the business life cycle by providing professional amenities and resources for successful business development and technology commercialization
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Creating and Keeping Core Values in your Business
Tampa, FL Events Business

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