Creating a Content Marketing Strategy
Wednesday, February 8, 2012 from 7:30 AM to 9:00 AM (EST)
Most companies have a social media plan in place, but few have a solid content marketing strategy. In order to maximize social media efforts, it is critical to establish the value proposition of each property, channel voice(s), content sources and calendar, and understand influencers and their role in each community. Understanding how the different social media communities and content platforms integrate allows for consistency in messaging, baseline reporting metrics, and branding standards. Establishing a set of standards for existing and new content marketing platforms can aid in easy rollout transitions.
- Understand target audience and adapt social media persona’s
- Learn how to build a successful content calendar
- Leverage brand ambassadors as content curators
- How to establish a set of baseline metrics
About Katie Roberts
Katie Roberts has been working in social media long before it was dubbed such. With over 10 years experience in online marketing, specializing in building and managing online communities to drive lead generation, conversion, retention, and referrals, she is attuned to the business needs inherent in the competitive marketplace and changing economic canvas. Katie is currently the Social Media Marketing Manager and Referrals Marketing Manager for Walden University, the flagship online university of the Laureate Institute Universities network.
She serves on the executive board of the Baltimore Chapter of the American Marketing Association, is a member of MarketingProfs and United Way of Central Maryland Emerging Leaders, has been published in several business journals, and has spoken both regionally and nationally about inbound marketing, online marketing, and social media. Katie earned a B.S. in Business Administration with specializations in International Business and Marketing from the University of Baltimore.
In her spare time, she enjoys sport fishing in the bay, whipping up works of art in her craft space, voraciously reading business books, and giving back to the community.
Additional Event Details:
Discounted parking ($5) is available in the Sheraton parking garage on Conway Street between Howard Street and N. Charles Street.
Breakfast and beverages included.
For questions the day of the event, please contact Katie Roberts at 301-775-8278.
When & Where
The Baltimore Chapter of the AMA is the area’s leading provider of continuing education, networking opportunities and industry resources for marketing professionals.
Our Chapter is a dynamic group of several hundred marketing practitioners, educators and students. Membership in the AMA is a must for marketers who are seeking to gain a competitive edge, stay current on industry trends, advance their careers and continue to further their professional growth.