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Create the Web San Francisco

Christie Fidura, Adobe EMEA Community Manager

Monday, September 24, 2012 from 9:00 AM to 4:30 PM (PDT)

San Francisco, CA

Create the Web San Francisco

Registration Information

Type End     Quantity
General Admission Ended Free  

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Event Details

Adobe is hosting a free, full day event for web designers and developers who want to learn more about the latest techniques to create content for the modern web. The event will kick off with a keynote where Adobe will introduce new web tools and technologies followed by in-depth sessions around HTML5, CSS3, motion graphics, and more.

Keynote Live Stream:

Since the event is sold out we will be providing a live stream of the keynote. There is no registration required but if you would like to be reminded via email of the live stream you can submit your email address and we will send a reminder.


Who : Web designers and developers who want to learn about the latest tools and technologies for creating content for the modern web

What : Create the Web - a full day event covering tools, technologies, and best practices for HTML, CSS, and JavaScript with a focus on design, motion graphics, and web development

When : September 24th, 2012 9:00 AM - 4:30 PM

Where : Lam Research Theater at Yerba Buena Center for the Arts - 700 Howard Street, San Francisco, California 94044

How Much : Free and open to the public (limited space and registration required)



9:00 - Doors Open

10:00 - Keynote/General Session

Kevin Lynch (Chief Technology Officer, Adobe)

Danny Winokur (Vice President and General Manager, Interactive Development, Adobe)

Jeffrey Veen (Vice President, Products for Creative Cloud, Adobe)


Adobe is committed to moving the web forward. Through work with the community to advance the graphical capabilities of the web, contributions to community projects, and essential tools and services, Adobe is pushing the expressive capabilities of the web forward and making it easier for web designers and developers to express themselves and create the next generation of web experiences. 


In the opening keynote, Adobe will layout its commitment to the web as the primary platform of the future, and will announce and demonstrate new tools and technologies that enable web designers and developers to create the experiences that push the boundaries of what is possible on the web.


11:15 - A Journey Through the Graphical Web

Vincent Hardy (Director of Engineering, Web Platform)

This presentation will walk us through the quest towards a more graphical web with an immersive presentation of the key features (and characters) that are, have been or will be available to the create graphical content on the web. The goal of this playful presentation is to inspire and show the vision of a web with a wide graphical creative surface.


12:00 - Lunch  

Lunch will be provided. Make sure to specify dietary requirements when you register. 


1:00 - Adobe Edge Animate: Creating the interactive web

Lee Brimelow (Developer Evangelist)

Sarah Hunt (Product Manager, Adobe Edge Animate)

Adobe Edge Animate is a tool for creating web animations with HTML, JavaScript, and CSS. In this session you'll see how you can start using Edge Animate to create animations that run on browsers and mobile devices.


1:45 - Brackets: Code the Web

Adam Lehman (Sr. Product Manager, Interactive Development) 

Brackets is an open source code editor that challenges the status quo with innovations like inline Quick Editing and live browser connectivity built with HTML, JavaScript, and CSS. This session will provide an overview of Brackets and demonstrate how to hack on the project so you can customize and extend it to meet your needs.


2:15 - PhoneGap: Building & Testing Mobile Apps with Web Standards

Christophe Coenraets (Developer Evangelist)

Every web developer needs to think about a mobile strategy when it comes to deploying content. This session will take a look at new APIs in HTML5 that make the most of mobile device features, how to test and debug content, and workflows for creating mobile applications from web technologies with PhoneGap and PhoneGap Build.

2:45 - Break

3:05 - Pipeline Sneak

Tara Feener (Senior Experience Developer, Pipeline)

See how Adobe's Innovation Pipeline team learns about customers' needs through quick product iteration. Pipeline uses rapid prototyping and live user testing to ensure Adobe is solving the challenges that really matter to modern web designers and developers. We'll show a sneak peek of concepts currently in Pipeline.

3:20 - CreateJS: Creating Rich, Interactive Experiences for HTML5

Grant Skinner (CEO / Technical Director

CreateJS is a suite of JavaScript libraries for building expressive content that targets HTML5 Canvas. Find out how to use libraries that let you easily manipulate content on top of HTML5 Canvas, manipulate sound, animate content, and manage loading of assets.

3:50 - Design Responsively: Creating a Site that Works Across Screens

Jacob Surber (Senior Product Manager, HTML Design)

Responsive design is forcing designers and developers to think about their content differently.  The huge variation of screen sizes and device capabilities is enabling a whole new level of experiences.  In this session you'll learn the principles of responsive design and get a sneak peak at what Adobe's been working on.



Public Transport

The center is just a short walk from the Powell or Montgomery BART/Muni stations.

By Car from the Golden Gate Bridge

Follow Lombard Street turning right on Van Ness Avenue and proceed south two miles to City Hall. Turn left on Grove Street and proceed 3 blocks to Market Street. Cross Market to 8th Street and then one block later turn left to Mission Street. Proceed east on Mission to Third Street where you'll find the Center on the right.

By Car from the Bay Bridge

Take the Fremont Street exit to Howard Street. Turn left on Howard and proceed about three blocks to Third. You'll see the Center's Theater on the right at Third and Howard.

By Car from the Peninsula Via 101

From the Fourth Street Exit proceed onto Bryant Street, then turn left at Third Street. You'll find Center for the Arts along the left side of Third Street between Howard and Mission.


A dozen parking lots and two major garages for over 4,000 cars are all within one block of the center.


Have questions about Create the Web San Francisco? Contact Christie Fidura, Adobe EMEA Community Manager

When & Where

Lam Research Theater at YBCA
700 Howard Street
San Francisco, CA 94044

Monday, September 24, 2012 from 9:00 AM to 4:30 PM (PDT)

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