Create Build & Protect the Wine Brand
Tuesday, March 11, 2014 from 11:30 AM to 1:30 PM (PDT)
San Francisco, California
London, United Kingdom
Hodgson Legal is sponsoring a complimentary taste, dine and learn luncheon at Castoro Cellars, Tuesday March 11, 2014 at 11:30-1:30 pm. Learn how to create, build and protect a valuable wine brand and enhance the value of your business in the process. A recent proliferation of trademark infringement claims involving wineries brings the issue of trademark protection for wine labels to the center stage. Stories abound of cease and desist letters, requiring costly name chances, and of owners losing rights to control their own brand names.
Join Attorney Cheryl Hodgson for a lively session on building and protecting the wine brand. In this informative session, you will learn:
- Why is a brand name an asset?
- How to choose a good brand name?
- Why and how to register the brand name?
- The issue of limited territorial rights in the absence of registration.
- Who should owns and controls the brand name?
- Leveraging a brand into other markets
When & Where
Attorney Cheryl Hodgson serves as legal counsel in digital media, consumer brands and entertainment related matters. She has protected the rights of brand owners for 30 years. In 2013, Cheryl defended a local winery in a federal lawsuit filed over rights in the Twisted Sisters label. Cheryl serves as business and trademark counsel to a variety of brands in music and entertainment, authors, book publishing and consumer products.
Cheryl is the founder of http://brandaide.com, where brand owners have access to advice from top experts in brand building. Cheryl has served as President of the California Copyright Conference. She serves as a mediator of trademark and copyright matters for the U.S. District Court in Los Angeles.