In This Hands-On Workshop You'll Learn:
- What is "differentiation" and why it is critical for business growth and profits
- The many aspects of "differentiation" or "why should I do business with you"?
- Why price only matters when it is the only thing you got to get the deal
- Why marketing your small business in 2013 and beyond is no longer a luxuary but a necessity
When & Where
LEDAZA INC. Marketing & Sales for Small Business
As a small business expert, Zev has focused his energy and expertise on helping small business owners develop and execute strategies that strengthen revenue, profit and competitive market advantage. His areas of specialty include marketing, sales planning, execution, sales reps management and all aspects of web and social media marketing.
Zev spent his corporate career working for small, entrepreneurial companies. He is highly experienced in marketing, sales and business development. His background covers High Tech, IT, medical device, retail and service industries.
He has hired, trained, and developed direct and indirect sales reps. His accomplishments include achieving 14% growth for a medical device manufacturer and distributor in 2011; setting up an international sales office; and taking a device manufacturer from $3MM to $14MM, leading to an acquisition at $21MM. Zev was instrumental in receiving nationally recognized awards for companies he managed including: Entrepreneur of the Year Award, Inc. 500|5000 and Top 100 Most Influential Companies.
Zev Asch holds a B.A in Psychology and an MBA in Marketing. He lives on Long Island, with his wife Lisa, who has devoted her career to children with special needs. Zev is an avid movie fan, and loves jazz music and fitness. He is a seasoned international travel and a certified FIFA Soccer Referee.