Skip Main Navigation
Page Content
This event has ended

Counting On Uncertainty: Balancing familiarity and surprise in game design

Oscar Clark - Evangelist with Unity

Multiple Dates

Counting On Uncertainty: Balancing familiarity and surprise...

Ticket Information

* Please Select a Date
Type End     Quantity
Webinar Attendee   more info 1 hour before event starts Free  

Who's Going

Loading your connections...

Share Counting On Uncertainty: Balancing familiarity and surprise in game design

Event Details

Counting On Uncertainty

Building fun into a game has a lot to do with understanding the balance between the familiar and the surprising. We need our playing mechanics to be intuitive so players will engage quickly and at the same time we need them to be endlessly repeatable without becoming boring. This is especially challenging for freemium games where we want to attract the widest audience and maintain their interest for many months of play.

In this Oscar will look at the contradictory influences of familiarity and uncertainty and the important role they play in building up player engagement. He will show the importance of soft variables in the gameplay to create emergent behaviour as well as to ensure the attractiveness of virtual goods in Freemium games. Additionally, he will show that challenge and disruption are essential to the long term success of your titles, but that timing is essential to avoid your players churning and to create magical moments that players love to share with their friends. Oscar will also look at the role of 'Easter Eggs', Emergent Behaviour and Imbalanced Economies to build challenge and surprise within the game. These are strategies that the top developers are using to build retention, monetization and long-term customer engagement. 

Join This Webinar To Learn

  • The importance of balancing Familiarity with Uncertainty 
  • Why timing is essential with it comes to surprise
  • The role of 'Soft Variables' in emergent and personalised play
  • How to Leverage Easter Eggs, Emergent Behaviour and Inbalanced Economies
  • Making Better Games With Freemium


 Pesentations fill up quickly, so sign up before we run out of space!

Have questions about Counting On Uncertainty: Balancing familiarity and surprise in game design? Contact Oscar Clark - Evangelist with Unity

Organizer

Oscar Clark - Evangelist with Unity

Oscar Clark

Oscar Clark is an Evangelist with Unity Technologies specializing in design and user experience. A pioneer in social games services since 1998, he provided ‘vision’ for one of the first Online games communities (Wireplay - British Telecom); was global lead for games at Hutchison Whampoa (3UK) which included (perhaps) the first mobile in-App purchase; and was Home Architect for PlayStation®Home. Oscar is a regular columnist with such sites as PocketGamer.biz and Develop-Online and can often be found speaking at countless gaming conferences around the world.

About Unity Ads:
Unity Ads is arguably the fastest-growing video ad network today, delivering millions of dollars to developers each month. It’s trusted by top games and indies alike, including fan-favorite "Crossy Road" - earning millions of dollars solely with Unity Ads.

http://unityads.unity3d.com/

  Contact the Organizer

Interested in hosting your own event?

Join millions of people on Eventbrite.

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.