BRITE '15 Conference
- Columbia University - Lerner Hall, New York NY
Corporate Reputation: Book Launch
Wednesday, January 29, 2014 from 5:45 PM to 7:30 PM (EST)
Corporate Excellence, The Center on Global Brand Leadership, and LID Publishing present...
Corporate Reputation book launch
Date: Wednesday, January 29, 2014
Place: Columbia Business School, Uris Hall Room 331, New York, NY 10027.
Reputation has become an essential strategic asset companies and is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. We invite you to join us on a journey of discovery on Wednesday January 29th at Columbia Business School.
5:45pm - Networking
6:00pm - Welcome
Matthew Quint, Director, Columbia Business School’s Center on Global Brand Leadership
Edie Reinhardt, LID Editorial
6:10pm - Building Belief: How the New Model of Communication Contributes to Corporate Reputation
Roger Bolton, President of the Arthur W. Page Society
6:20pm - Strategic Communication and its Contribution to Corporate Reputation
Paul Argenti, Professor of Corporate Communication the Tuck School of Business at Dartmouth
6:30pm - Corporate Reputation
Ángel Alloza, CEO, Corporate Excellence – Centre for Reputation Leadership
6:40pm - Book Signing and Networking
7.30pm - End of Session
Columbia Business School’s Center on Global Brand Leadership is the leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands. The Center provides today’s leaders with innovative branding solutions and a global perspective through a network of partner centers at leading schools in China, Germany, Korea, Spain, and Singapore.
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