Corporate Reputation: Book Launch
Wednesday, January 29, 2014 from 5:45 PM to 7:30 PM (EST)
San Francisco, California
London, United Kingdom
Corporate Excellence, The Center on Global Brand Leadership, and LID Publishing present...
Corporate Reputation book launch
Date: Wednesday, January 29, 2014
Place: Columbia Business School, Uris Hall Room 331, New York, NY 10027.
Reputation has become an essential strategic asset companies and is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. We invite you to join us on a journey of discovery on Wednesday January 29th at Columbia Business School.
5:45pm - Networking
6:00pm - Welcome
Matthew Quint, Director, Columbia Business School’s Center on Global Brand Leadership
Edie Reinhardt, LID Editorial
6:10pm - Building Belief: How the New Model of Communication Contributes to Corporate Reputation
Roger Bolton, President of the Arthur W. Page Society
6:20pm - Strategic Communication and its Contribution to Corporate Reputation
Paul Argenti, Professor of Corporate Communication the Tuck School of Business at Dartmouth
6:30pm - Corporate Reputation
Ángel Alloza, CEO, Corporate Excellence – Centre for Reputation Leadership
6:40pm - Book Signing and Networking
7.30pm - End of Session
When & Where
Columbia Business School's Center on Global Brand Leadership
The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands.
Combining the research and intellectual capital of academia's foremost thinkers on branding with real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders.
The Center fosters a community of researchers, alumni, students, and global business leaders to advance new knowledge, promote widespread learning, and serve as a forum to address the many challenges of brand building, brand management, and strategic marketing.
The Center on Global Brand Leadership was founded in 1999 at Columbia Business School under the direction of Professor Bernd Schmitt, a world authority on marketing and branding. The Center has global partnerships with leading business schools — in the U.S., China, Germany, Korea, Spain, and Singapore — providing an unmatched resource for researchers and practitioners.
The Center on Global Brand Leadership is proud to be supported by Aimia in executing its mission.