Cooper U's Putting Personas to Work - May
- Business & Professional
- Cooper, San Francisco CA
When: March 25-28
Where: Monkey Ranch (the 50-acre farm of Cooper founders Alan and Sue Cooper)
About Cooper U's UX Boot Camp
At Cooper, we believe you learn best by putting new skills into practice solving the kinds of challenges designers face on a daily basis. That’s why we designed UX Boot Camp, a four-day crash-course in our user experience design methodology that gives you a real-world problem to solve along with the toolkit you’ll need to tackle it. You’ll take your designs from idea to inception with the mentorship of our best teachers and active feedback from a real client.
This Boot Camp will give you the chance to work with Fair Trade USA, North America's leading third party certifier of Fair Trade goods. You'll be challenged to conceive of digital tools to enable advocates and influencers to ignite consumer demand for Fair Trade products to create a fundamental shift in the way goods are traded and purchased.
Cooper's UX Boot Camp is an intensive design training for designers, developers, and product managers who have some product design experience but want to take their skills and processes to the next level. In short, it’s where people become design leaders. The class is built around hands-on activities, conducted in pairs and small teams. Participants will learn to:
• Set the stage for effective collaboration
• Define product and service ecosystems
• Conduct design research using both lightweight and in-depth techniques
• Synthesize research data into actionable next steps
• Model personas and build empathy for their current situation
• Storyboard future concepts
• Design a seamless framework for a multi-platform experience (web and mobile)
• Learn how to go beyond features and design for engagement
• Facilitate effective design reviews
• Pitch and present design concepts to stakeholders
Along the way, participants will also learn critical leadership and communication skills. Plus, you’ll help a nonprofit discover new, creative ways that technology can engage students, teachers, andlocal leaders connected to their organization.
For more information about Cooper U's teaching philosophy, check out this article on GOOD magazine by Boot Camp creator and lead teacher Kendra Shimmell.
"Working directly with a real client and conducting research interviews with real people was unlike any of the other training experiences I've had over the years. Learning with written case studies is good, but there’s no substitute for the real deal. People are unpredictable. Cooper is giving students a chance to learn, fail fast, and not lose their job in the process.” - Megan Ellinger, National Academy of Sciences
"I enjoyed the "experiential" aspect of the training - the hands on approach, mixed with presentation/teaching, was a combination that really helped me learn and retain the information. I was able to interact closely with others and work as part of a team. In most trainings, I just take notes and forget most of what I "learned"." - Andrew Kallemeyn, The Lampo Group
“The workshop training was grounded in delivering real value to stakeholders. The expectation of a concrete deliverable created a positive stress that motivated learning, engagement and team building amongst attendees.” – Shawn Crowley, Atomic Object
"Most conferences are set up to give you a shotgun of bite-size information as you move from session to session. UX Boot Camp was critical to me in that it was comprehensive and consistent with its teaching. I got the whole picture of UX skills alongside some in-the-trench experience." - Matthew Ensor, The Lampo Group
We will refund 100% of your payment (less any multi-person or multi-course discounts that no longer apply) or apply it to another course if you notify us 20 business days before the start of your course, or 50% if you notify us 10 business days before. There are no refunds for cancellation fewer than 10 business days before the course begins. By applying to attend Cooper U, you certify that these financial terms are authorized by the appropriate person in your company.
By enrolling in this workshop, I agree Cooper reserves the right to share, copy, and modify the materials gathered including notes, photos, statements, digital recordings, and representative artifacts in order to share knowledge and in education and business development activities. Cooper does not share personal information, such as name, contact or biographic information, nor directly attribute any quotes or images.
Since 1992, Cooper has partnered with clients to define and deliver upon service and product strategy. We've design everything from medical devices to consumer products to sophisticated business tools for a wide variety of companies. Our specialty has always been bringing clarity to complex business challenges.
In 2002, we decided to expand our impact by teaching and mentoring clients and working professionals. Drawing from our 20+ years of experience, we offer corporate and public training in service strategy, brand strategy, product definition and design, research, visual design, leadership development and more. See our full list of courses and workshops at www.Cooper.com/training.
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