San Francisco, California
London, United Kingdom
About Cooper U's Visual Interface Design
Great visual design fulfills one primary goal: to deliver desirable products, services, and experiences that satisfy user needs. However, there are many obstacles that get in the way of good design, such as:
- Strict and limiting brand guidelines
- Lack of user research
- Stakeholders and others think you just make things look appealing
- Knowing how and when to work with interaction designers, a UX team, product managers, etc.
In our two day course, we’ll help you build your visual design toolkit with new ways of thinking and working. After class, you’ll be able to address each of these challenges proactively, while crafting experiences that delight users and exceed stakeholder expectations.
What participants will learn
Our Goal-directed Visual Design process can be summarized into these main phases:
Research: Create an experience strategy that incorporates brand considerations, insights from user research, and opportunities from the product landscape.
Translate: Use the experience strategy to inform and inspire a series of visual design explorations.
Extend: Practice generative and evaluative exercises that help craft a compelling visual language.
Communicate: Express your rationale so that other visual designers, developers, and future teammates can build upon the language you’ve established.
More specifically, participants will:
- Identify strategic ways to be a part of the entire design process from project kick-off to documentation/development.
- Develop a common vocabulary that communicates what the brand is trying to achieve.
- Learn how to conduct research from a visual design perspective to gain insights that will guide design decisions that consider user’s goals, environment, and needs.
- Create an experience strategy that includes the brand’s promise, insights from users, and competitive analysis, to inform interface and interaction elements.
- Conduct visual design explorations to generate ideas and find the best solutions.
- Create a visual language for a sample project.
- Evaluate and refine the visual language using design principles to reduce cognitive and visual work for your users.
- Learn how and when to integrate interaction design so that you can influence how behavior is visually supported at the right time.
- Learn how to stay grounded in user goals and context when creating UI elements.
- Evaluate how the visual language influences the final experience while iterating quickly and cheaply.
- Learn how to get stakeholder buy-in and feedback through the design process.
Interested in some more Cooper U?
Check out our other course offerings here.
We know things happen. If you need to cancel your registration, notify us by emailing at firstname.lastname@example.org at least 10 business days prior to the start of class, and we will refund your payment, less all applicable discounts (e.g. early bird and multi-class).
Should your plans change with less than 10 business days before class begins, there will be no refunds. However, we will be happy to transfer your registration to the next class that fits your schedule.
When & Where
Since 1992, Cooper has partnered with clients to define and deliver upon service and product strategy. We've design everything from medical devices to consumer products to sophisticated business tools for a wide variety of companies. Our specialty has always been bringing clarity to complex business challenges.
In 2002, we decided to expand our impact by teaching and mentoring clients and working professionals. Drawing from our 20+ years of experience, we offer corporate and public training in service strategy, brand strategy, product definition and design, research, visual design, leadership development and more. See our full list of courses and workshops at www.Cooper.com/training.