Cooper U's Putting Personas to Work in San Francisco, CA - May
- Business & Professional
- Cooper, San Francisco CA
Televison is dead. Or is it?
How the Internet, devices, and a new generation of viewers are redefining the “boob tube” of the future
Once, television was simple. Families gathered religiously around a glowing box to watch the latest episode of “I love Lucy”. Fast-forward to today: the Internet enables a multitude of new viewing devices, and wildly different viewing habits have turned “television” on its head. In this Cooper Parlor, Richard Bullwinkle, Head of US Television Innovation at Samsung and Jeremy Toeman, CEO of the startup Dijit Media will share some curious trends in media consumption, technological advances, and the evolution of show content and format. Then, they’ll lead a brainstorming session to rethink the “television of the future” together.
Here are just a few curious factoids we’ll explore:
What is the #1 device for watching Netflix? The iPad? A laptop? It turns out it’s the Sony Playstation 3. Why do viewers flock to this device rather than the connected TV or an iPad?
Over 90% of all TV viewers use a second screen while watching TV. What are they doing? Reading email. How might this impact the way we design the television experience and programming?
Can you guess why 70% of connected TVs in the US actually get connected to the internet, but only 30% do in Europe? The US is leading the way in Internet Media, and San Francisco is the hotbed of innovation.
Join us as we discuss where TV is headed, and then break into teams to generate new ideas for what television can be!
Since 1992, Cooper has partnered with clients to define and deliver upon service and product strategy. We've design everything from medical devices to consumer products to sophisticated business tools for a wide variety of companies. Our specialty has always been bringing clarity to complex business challenges.
In 2002, we decided to expand our impact by teaching and mentoring clients and working professionals. Drawing from our 20+ years of experience, we offer corporate and public training in service strategy, brand strategy, product definition and design, research, visual design, leadership development and more. See our full list of courses and workshops at www.Cooper.com/training.
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