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Conversational Marketing Summit 2013 - Bridging Data and Humanity

NewCo Platform

Tuesday, May 21, 2013 at 9:00 AM - Wednesday, May 22, 2013 at 12:00 PM (EDT)

Conversational Marketing Summit 2013 - Bridging Data...

Registration Information

Registration Type Sales End Price Fee Quantity
Standard Registration   more info Ended $895.00 $0.00
Standard Group Registration   more info Ended $750.00 $0.00

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Event Details

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CM Summit 2013 - May 21-22, 2013, New York City

Parting the Clouds: Bridging Data and Humanity

In a scant few years, data has become a critical driver of business decisions – and increasingly, a fundamental currency of all human endeavor. But to marketers and consumers alike, “data” is often a poorly defined term that can elicit confusion, anxiety, and even fear.

Our society has embarked on a historic conversation around the role of data in business, government, and our personal lives.  In the seventh annual CM Summit, we’ll seek to define just what data really is, and how we might bridge the concept of data to not only marketing, but to a deeper understanding of culture and humanity.
 
We will create more than 3.6 zettabytes of data in 2013 – roughly 565 gigabytes per person on earth. And that rate is doubling every two years as we adopt ever faster and more innovative devices – in particular, mobile devices untethered to one “desktop” or even one “phone.” Ten years ago, the very idea that someone might map their “social graph,” tweet their “status,” or “check in” at a location was unthinkable. Now it’s commonplace. What might be common ten years from now, as we begin to monitor our health in real time, and place sensors in our homes, automobiles, clothes and wallets?
 
How do we get our arms around such abundance and complexity? And how can businesses position themselves to compete in such an environment?
 
2013 will mark the CM Summit’s most ambitious and far reaching program. Rooted in the firmament of digital marketing, the event will reach out to explore the human implications of data, algorithms, mobility, and technological progress. In the past ten years, the marketing industry has built one of the most intricate ecosystems imaginable, with real-time bidded exchanges and powerful layers of algorithmic logic, all driven by massive storehouses of data. And while this ecosystem began with the desktop web, it’s spread to encompass mobile, video, and even search. At the Summit, you’ll meet the people behind this world, as well as the agencies, marketers and brands who power it.
 
We’ll continue our tradition of rigorous, in depth interviews, practical case studies, and eye-opening “high order bits” that will challenge traditional thinking and provide context for doing business in a data-driven world.
 
Early speaker confirmations include founders, CEOs, and senior executives from companies such as AOL, AppNexus, Blue Kai, Buzzfeed, GoDaddy, Google, Microsoft, OpenX, Salesforce, Turn, and Yahoo, to name just a few.  

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REFUND and CANCELLATION POLICY:

There is no cancellation fee for requests received by 2/28/13. There will be a 10% (of the ticket price) cancellation fee for requests received between 3/1/13 and 3/31/13. A 50% cancellation fee between 4/1/13 and 4/30/13. No refunds for cancellations requested after 5/1/13. 

SUBSTITUTION POLICY:

All substitution requests must be made by the original registrant in writing to customer service at (stacey@battellemedia.com) prior to onsite registration. Any requests made at onsite registration will only be considered on a case per case basis. The person requesting the substitution at the onsite registration desk must have a copy of the original registration confirmation email. 

Have questions about Conversational Marketing Summit 2013 - Bridging Data and Humanity? Contact NewCo Platform

When & Where


The Altman Building
135 W 18th St
New York, NY 10011

Tuesday, May 21, 2013 at 9:00 AM - Wednesday, May 22, 2013 at 12:00 PM (EDT)


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Organizer

NewCo Platform

NewCo celebrates "business on a mission" through festivals, media and services. Our mission is to identify, celebrate, and connect the engines of positive change in our society. NewCo’s growing festival platform celebrates new kinds of businesses in all sectors of our global economy. Across 16+ diverse cities including Istanbul, San Francisco, and Mexico City, NewCo connects innovative businesses with tens of thousands of engaged festival goers. NewCo’s platform fosters trust, storytelling, and true connection between the people driving a new kind of global capitalism.

Launched in 2012 in San Francisco, NewCo’s festival products encourage participants to “Get out to get in.” Festivals have the focus of a business conference, the feel of a music festival, and the model of an artist open studio. The brainchild of six-time media and tech entrepreneur John Battelle, NewCo takes participants out of stodgy ballrooms and directly into the businesses changing the face of the modern working city. Through intimate, founder-led sessions, a NewCo festival creates lasting engagement and deep connections. In late 2015, NewCo launched a media platform focused on the people, companies, and stories behind the NewCo movement.

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Conversational Marketing Summit 2013 - Bridging Data and Humanity
New York, NY Events Conference

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