Content Strategy: How to Get Grassroots Growth
Tuesday, March 25th from 7:00pm-9:00pm
Monica Leas, Digital Strategist. Journalist
Fast forward a few months: your product or service is booming and the social networks are alight with your name. How did you develop such a loyal following?
In this class, you'll learn actionable tips & tricks to achieve social, organic, high-quality growth. Contrary to popular belief, you don't have to be a black hat SEO expert or a social media master to build a product, content site, and/or startup with an awesome, engaged, exponentially-growing audience.
- Identify the right target audience/users/customers to tailor your message and platform
- Define your brand’s personality & how that affects so many unexpectedly related decisions
- Understand the importance of design for legitimacy and why it’s worth, if anything, to spend money on it
PREREQS & PREPARATION
Beginner - Intermediate level. For people who already have a creative project, but are looking for good press, a bigger audience, or journalistic coverage. Something to take notes on, paper or digital. Have a personal proﬁle already made on Facebook, Twitter and/or Google+.
ABOUT THE INSTRUCTOR
Monica LeasDigital Strategist, Journalist
Monica Leas is a content strategist, journalist and digital executive with 15 years of experience creating and managing content of all kinds. She is passionate about developing fresh digital brands and great storytelling.
Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at firstname.lastname@example.org at least 7 days before the scheduled event date. No refunds or credits will be given after this timeframe.
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