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General Assembly London

Content Marketing Workshop

General Assembly London

Monday, March 10, 2014 from 6:15 PM to 9:15 PM (GMT)

Content Marketing Workshop

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Ended £45.00 £1.78
Regular Ticket Ended £55.00 £2.03

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Event Details

CONTENT MARKETING WORKSHOP

Content Marketing Workshop

10

Monday, 10 March
6:15 – 9:15 pm

 

ABOUT THIS WORKSHOP

It’s easy to think that a great product or service will sell itself, but it’s rarely the case. In this class ideal for startup founders and marketers, you’ll find out how to market your content. You’ll learn how to utilise different types of content to tell a story, increase engagement around your content, and then repurpose your content for different channels to maximise visibility.

TAKEAWAYS

  • Understand what content marketing is.
  • Create a one-page marketing plan for a product or service.
  • Learn how to repurpose content for different channels.
  • Know the best tips to increase engagement.

PREREQS & PREPARATION

Students should have some experience using various social media channels.

Students should also bring a laptop to the workshop.

ABOUT THE INSTRUCTOR

Noa Gafni Photo

Noa GafniSpecialist in digital marketing and audience development,
Purpose

Noa Gafni has a decade of digital experience across four continents. In late 2005, she founded Queen Bees, a social network for women. Noa then worked at Hearst Magazines as the Head of Social Media, where she was responsible for social media across the magazine suite and launched communities for Cosmopolitan, Marie Claire, and Country Living. From 2008 to 2011, Noa freelanced as a digital strategist, with a client roster that included Real Madrid and Lloyd’s of London. In 2011, she joined the World Economic Forum as a Global Leadership Fellow and Head of Communications for the Global Shapers Team. In 2014, Noa returned to London, where she now works as an independent digital strategist. She contributes to the Huffington Post, World Economic Forum, and Mashable.


REFUND POLICY

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Content Marketing Workshop? Contact General Assembly London

When & Where


General Assembly Campus
9 Back Hill
EC1R 5EN London
United Kingdom

Monday, March 10, 2014 from 6:15 PM to 9:15 PM (GMT)


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Organizer

General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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