Content Marketing: The New PR?
Thursday, October 11, 2012 at 6:30 PM (EDT)
Brands are always looking for new and compelling ways to attract and engage consumers and the competition is relentless in today’s always-on, social media environment.
This means new opportunities for erstwhile and aspiring journalists willing to repurpose their storytelling skills. Learn how content marketing has redefined how PR is conducted.
Paul Berry, Founder and CEO, RebelMouse
Jon Gelberg, content and communications consultant
Leslie Reiser, Director, GB Digital Marketing WW, IBM
Mike Raffensperger, VP, Strategic Practice, Magnet Media
Moderator: Andy Morris, Founding Partner and Co-Principal, The Morris + King Company
Presented with NYU’s Department of Media, Culture and Communication and the Mayor’s Office of Media and Entertainment
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