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Content Marketing: The New PR?

Center for Communication

Thursday, October 11, 2012 at 6:30 PM (EDT)

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General Admission Ended Free  

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Event Details


Brands are always looking for new and compelling ways to attract and engage consumers and the competition is relentless in today’s always-on, social media environment.


This means new opportunities for erstwhile and aspiring journalists willing to repurpose their storytelling skills. Learn how content marketing has redefined how PR is conducted.


Paul Berry, Founder and CEO, RebelMouse

Jon Gelberg, content and communications consultant

Leslie Reiser, Director, GB Digital Marketing WW, IBM

Mike Raffensperger, VP, Strategic Practice, Magnet Media

Moderator: Andy Morris, Founding Partner and Co-Principal, The Morris + King Company


Presented with NYU’s Department of Media, Culture and Communication and the Mayor’s Office of Media and Entertainment


Have questions about Content Marketing: The New PR?? Contact Center for Communication

When & Where

NYU Arthur L. Carter Journalism Institute
20 Cooper Square, 7th Floor

Thursday, October 11, 2012 at 6:30 PM (EDT)

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