Content Marketing & PR Tactics to Boost Your Brand's Story
Tuesday, October 8, 2013 from 6:00 PM to 8:30 PM (PDT)
Santa Monica, CA
San Francisco, California
London, United Kingdom
Join IABC Los Angeles and MediaLeaders for a timely panel discussion at ROC in Santa Monica. Light food and beverages will be provided.
Who: PR & Marketing gurus, business communicators, Investors, StartUps
Why: Learn tactical tips to help you more effectively tell your brand's story
Speakers: Tech PR agencies, In-house Comms Director & content creators Attendees: Media Leaders, IABC-LA members, students and guests across all communication silos.
Leave the buzz words at home because each of our panelists will tap real world experience to leave you with tactics you can engage today.
1). Content marketing strategies that work, not work?
2). Nuances of media relations, & building editorial relationships
3). Changing tides of integrated communications
4). Mirroring your brand’s social media efforts alongside PR & advertorial depts.
Meet The Panelists:
Moderated by Josh Ochs
Chathri Ali, Managing Partner, Talk Tech Communications | @Chathri
Debra Eckerling , Content Creator, Goal Coach, “Write on Online” | @writeononline
When & Where
IABC Los Angeles
As part of the more than 14,000-member International Association of Business Communicators (IABC), IABC Los Angeles serves the entire Los Angeles Metropolitan Area including Downtown, South Bay, San Fernando Valley, Westside and points in between. We are about as diverse a chapter as you can find. Our members work in the public and private sectors as consultants, independent business owners, and corporate staff in such diverse fields as marketing, advertising, corporate communications, government relations, human resource communications and shareholder relations.