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Conducting User Research for Startups

General Assembly - San Francisco

Wednesday, February 27, 2013 from 5:30 PM to 9:30 PM (PST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Single Ticket Ended $150.00 $9.24

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Event Details

Conducting User Research for Startups

Wednesday, February 27th from 5:30pm - 9:30pm

Diane Loviglio, Resident Mentor at 500 Startups and ex-Mozilla User Researcher

Whether you're conducting research for a well established product/service or a startup that hasn't fully penetrated the market yet, you're going to have to talk to past, current and potential customers, so you might as well use that time effectively.

Student Takeaways

  • Learn how to write a screener that enables you to recruit the right type of people to interview
  • Learn how to write questions that really get at the data you want to know
  • Practice conducting an actual interview to see where you can improve upon your skills

Workshop Schedule

5:30 - 7:00 PM: Introductions and defining the problem you want to solve  

7:00 - 7:30 PM: Planing your research and defining who you want to talk to

7:30 - 7:45 PM: Pizza Break

7:45 - 9:30 PM: Writing the interview script and conducting the actual interview

Who should attend?  Founders, Product Marketers, UX Designers and Community Managers who want to interview people to gain a deeper understanding of their motivations, values, needs and behaviors.  Once you understand your users - or potential users - you can build better products and know how marketing messages will resonate with them most.

Diane Loviglio is the CEO & Co-Founder of Share Some Style. She is also a Resident Mentor at 500 Startups. She was the first qualitative User Experience Researcher at Mozilla and prior to Mozilla, she co-founded the first conference to focus on tech failures, FailCon, and co-founded a clean tech startup, Wattbot. She also freelanced as a user researcher for technology, consumer web and healthcare startups such as Authentic8, Bombfell, Bump, Cisco, Dividely, Foodspotting, Giftly, Sanofi-Aventis, Splunk, The Freelancers Union and VMware. She received her Bachelor of Humanities and Arts in Architecture and Anthropology from Carnegie Mellon University. You can follow her on Twitter @dianeloviglio.


Can't make it? Sign up at http://generalassemb.ly/sf to stay in the loop on future events and classes in San Francisco. Follow us on Twitter @GA_SF

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at sf@generalassemb.ly at least 7 days before the scheduled event date. No refunds or credits will be given after this timeframe.
Have questions about Conducting User Research for Startups? Contact General Assembly - San Francisco

When & Where

GA @ Forio HQ
20 Rausch St
San Francisco, CA 94103

Wednesday, February 27, 2013 from 5:30 PM to 9:30 PM (PST)

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General Assembly - San Francisco

General Assembly is a global network of campuses for individuals seeking opportunity and education in technology, design, and business.

In partnership with StyleVRVAR Forum, Join us!

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Conducting User Research for Startups
San Francisco, CA Events Class

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