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Competing in China: Local Firms, Multinationals, and Alliances

Center for Global Business

Friday, April 5, 2013 from 8:30 AM to 6:00 PM (EDT)

Fairfax, VA

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Ticket Type Sales End Price Fee Quantity
General Ended $100.00 $0.00
Student Ended $50.00 $0.00

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Event Details

Competing in China: Local Firms, Multinationals, and Alliances A research conference sponsored by the George Mason University School of Management
Friday, April 5, 8:30 a.m. - 6:00 p.m.
The Mason Inn 

Over the past decade, interest in business practices in China has been gaining momentum. China’s fast growing economy presents numerous opportunities to businesses in China as well as to Western businesses desiring to enter China. However, with its rich and influential culture, many business practice phenomena in China are unique and potentially indigenous to China’s dynamic market. Among others, guanxi, informal norms, state-owned enterprises, and government regulations all present opportunities as well as challenges when China pursues a capitalistic market economy within a socialistic political regime. Understanding these phenomena and their impact on the behavior of the firm, the manager, and the employee is crucial to help businesses successfully compete in China and successfully collaborate with partners in China.

Our goal is to foster the development of a coherent, cumulative body of knowledge regarding business practices in China across multiple disciplines, including accounting, finance, management, marketing, and operation systems.  Authors of the papers come from more than a dozen universities and several countries.  Selected papers from the conference will be published in a special issue of the Journal of Business Research subsequent to the conference.

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Please note: The times and activities are subject to change

 8:30-9:00 Welcome Session with continental breakfast

9:00-10:30 Session 1: New Consumption Behaviors (Session Chair: Ning Li)


            Paper 1: How Weibo is transforming the consumption experience in China: Towards an encompassing model of consumption practices in the social media era


            Jingyi Duan, University of Rhode Island; Nikhilesh Dholakia, University of Rhode Island


Paper 2: The Impact of Cultural Identity and Consumer Ethnocentrism on Buying Domestic vs. Import Brands: An Empirical Study in China


Jiaxun He, East China Normal University, China; Cheng Lu Wang, University of New Haven


Paper 3: Dancing with Wolves or with Elephants: Key Account Management Insights from a Chinese Supplier and its Western Customers


William H. Murphy, University of Saskatchewan, Canada, visiting at China Europe International Business School, China; Ning Li, George Mason University


Paper 4: Consumer Bonding Orientation in China: The Construct and Research Propositions


Ruixue Zhang, Dalian Nationalities University, China; Guang Yang, Howard University


10:30-11:00 Break

 11:00-12:30 Session 2a: CEO & Leadership (Session Chair: Yan Ling)


Paper 1: CEO Characteristics and Corporate Entrepreneurship in Transition Economies: Evidence from China


Liqun Wei, Hong Kong Baptist University, Hong Kong, China; Yan Ling, George Mason University


Paper 2: CEO Tenure and Entrepreneurial Orientation: Evidence from China


Guiyao Tang,Shandong University, China; Weiwen Li, Sun Yat-sen University, China; Li-Qun Wei, Hong Kong Baptist University, Hong Kong, China; Jun Yang, Nankai University, China; Pengcheng Li, Shandong University, China


Paper 3: Transformational Leadership and Employee Creativity in China: A Cross-Level Analysis


Chaoping Li, Renming University of China, China; Hao Zhao, Rensselaer Polytechnic Institute


Paper 4: Social Loafing and Group Creativity: An Exploratory Case Study in China


Ancheng Pan, Dalian University of Technology, China; Guang Yang, Howard University


 11:00-12:30 Session 2b: Competitive Advantages (Session Chair: Robert Grosse)


Paper 1: Competitive Strategies of Firms in China–MNEs, SOEs and Private Firms


Changqi Wu, Peking University, China; Robert Grosse, George Mason University


Paper 2: Performance, Capabilities and Strategic Actions: Competitive Dynamics in an Emerging Economy


Wei Yang, China Europe International Business School, China; Klaus Meyer, China Europe International Business School


Paper 3: How Firm-Specific Marketing and Technological Capabilities Matter in Geographic Expansion of Emerging Market Firms?


Jie Wu, University of Macau, Macau, China; Nitin Pangarkar, National University of Singapore, Singapore


Paper 4: The Effect of Competitor Orientation on Horizontal Alliances within Different Ownership Types


Kai Xu, Texas A&M University; Kuo-Feng Huang, National Chengchi University, Taiwan, Republic of China; Erming Xu, Renmin University, China


12:30-2:00 Lunch

2:00-3:30 Session 3: Corporate Governance (Session Chair: Ling Lei Lisic)


            Paper 1: Financial Structure and Firm Location: Evidence from China


            Yingying Shao, Towson University; Rodrigo Hernández, Radford University; Pu Liu, University of Arkansas


Paper 2: Dynamic Learning and Attribution in Chinese Corporate Governance


Junxiong Fang, Fudan University, China; Lerong He, State University of New York


Paper 3: Auditor Size and Financial Statement Fraud: The Role of Government Sanctions in China


Ling Lei Lisic, George Mason University; Sabatino (Dino) Silveri, Binghamton University; Yanheng Song, Zhejiang University, China; Kun Wang, Tsinghua University, China;


Paper 4: Local R&D and Global Sales of MNE Subsidiaries in China


Ziliang Deng, Renmin University, China; Yu Zhou, Renmin University, China



3:30-4:00 Break

4:00-5:30 Session 4: Institutions and Environment (Session Chair: Hun Lee)


            Paper 1: The Impact of Institutional Capital on Firm Radical Innovation in Multi-Level Institutional Environments: An Institutional-Based RBV Perspective


            Yu Gao, Yunyue Zhou, Shanxing Gao, Xi’an Jiaotong University, China; Kuo-Feng Huang, National Chengchi University, Taiwan, Republic of China


Paper 2: The Relationship between Environmental Performance and Firm Performance among SMEs in China


Manlu Liu, Rochester Institute of Technology; June Wei, University of West Florida; Zhi Tang, Rochester Institute of Technology; Jintong Tang, Saint Louis University


Paper 3: Organizational Acculturation Process: An Exploration from Spanish Firms in China


Yingying Zhang, Complutense University of Madrid (CUNEF), Spain; Li Tian, Nankai University, China



5:30-6:00 Closing Session: Keynote Speech by Doug Guthrie, Dean of School of Business, George Washington University (GWU) 

Topic: China's Economic Reform Model: The Foundations of Success and the Risks Going Forward


7:00 Dinner



Have questions about Competing in China: Local Firms, Multinationals, and Alliances? Contact Center for Global Business

When & Where

The Mason Inn
4352 Mason Pond Drive
Fairfax, VA 22030

Friday, April 5, 2013 from 8:30 AM to 6:00 PM (EDT)

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Center for Global Business

The Center for Global Business strives to advance research, curriculum, and outreach activities focused on global business.

The center focuses on:

  • Fostering relationships with academic institutions and private and public organizations around the globe to generate mutually beneficial research, teaching, and learning opportunities;
  • Educating and developing the next generation of global executives and leaders; and
  • Becoming the source of and transferring knowledge to current global executives and leaders.
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