San Francisco, California
London, United Kingdom
In 1976 the International Typeface Corporation celebrated their announcement of a new typeface designed by Hermann Zapf in a folding specimen, claiming it was his first type since he “put the finishing touch“ to Optima Medium Italic “some ten years ago”. A headline revealed: “Now he’s back with an almighty Zapf!” Besides the much marketed ITC Zapf Book two other lesser-known typefaces by Zapf were also released that year: Berthold Comenius and Marconi for Hell Digiset. This lecture focuses on all three textfaces by taking a close look at their origin, by comparing them with their contemporaries and by paying attention to their letter shapes and characteristics based on the different technological circumstances in an era on the verge from photo to digital.