The Technology of Customer Retention
Mikael Blaisdell, Director: The Customer Success Association
Who Should Attend: Cloud computing professionals whose mission is to onboard, serve, retain and grow customer relationships.
Wednesday; February 19th, 2014 6:00 - 8:00 PM
1451 Larimer Street - 3rd Floor
Denver, CO 80202
Advance Registration Required
Space Limited to 50 Attendees
The cry “We’ve got an Solution/app for that" seems to be heard on all sides of the Cloud industry. Marketing has a good assortment of potential tools for segmenting and analyzing the landscape to find leads. Sales has their own Sales Force Automation technology suite for tracking pipelines and converting those leads to customers. But what then? Which technologies are designed and built to help you keep your customers and optimize their income streams? How should such products be used, and by whom? What can they teach us about the nuts and bolts of customer portfolio management?
The SaaS/Cloud sector continues to evolve and mature, and an important part of that progression is the realization that a Customer Retention team, by whatever name you want to call it, is not optional for a vendor -- it’s increasingly a requirement for long-term viability and success. And having access to the right technological resources will be a key aspect of winning for that group.
Join Mikael Blaisdell, Director of The Customer Success Association, for an overview of the technology of customer retention, followed by an opportunity to see what three leading Customer Success technology vendors have to offer.
Sponsored by: Totango, Gainsight, Frontleaf and SendGrid.
6:00 PM - Doors open for registered attendees
Refreshments & Networking
6:45 - 7:45: Presentations & Q&A Panel
c) 2014 Mikael Blaisdell & Associates Inc.
When & Where
The Customer Success Association
Mikael Blaisdell is the Executive Director of The Customer Success Association, Moderator of The Customer Success Forum on LinkedIn and the Publisher of Customer Success Magazine, online resources that focus on managing customer lifetime value for an audience of SaaS/Cloud B2B senior management teams and Success/Support professionals worldwide.
For a map of the international Customer Success Community, please visit: