How can established media and tech companies foster innovation from within large organizations? That will be the focus of the upcoming Collab/Space New York workshop on July 8, 2014, sponsored by the Reynolds Journalism Institute and hosted by the Ford Foundation. It will be an all-day, hands-on workshop focused on "intrapreneurial" innovation and spotlighting 9 cutting-edge media projects. We will choose nine innovative projects, which will present their work so far in lightning fashion, with questions from the audience. We'll later do collaborative exercises -- using improv comedy techniques -- to learn how to work better together in the digital age, and then break out into groups to help them get past their challenges. Plus, we'll be collaborating with a diverse group of participants, including entrepreneurs, journalists, technologists, designers, marketers, investors and major players in the tech and media scene in New York.
Collab/Space New York is a production of PBS MediaShift, with premier sponsorship from the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism and hosted by the Ford Foundation.
Kimberly Lau is vice president and general manager, The Atlantic Digital. Lau joined The Atlantic in 2012 to oversee its digital initiatives, including audience engagement and expansion; strategic content and business partnerships; mobile, social media, and video product development; and new distribution and syndication platforms. Before joining The Atlantic, Kim was Vice President of Business Development for Hearst Magazines Digital Media.
Kareem Amin is the vice president for product at News Corp., where he's been since last August, bringing his startup mindset to a traditional media company. Previously, Amin co-founded Frame, a New York-based startup focused on enabling e-commerce stores to quickly transform their websites into compelling touch experiences for the tablet. Frame was later aquired by Sailthru, where Amin became director of product engineering. He has worked as a program manager at Microsoft and was a software developer at McGill University, where he received his degree.
The nine following companies -- including two in public media and one non-profit -- will be presenting their innovation projects at Collab/Space:
- NPR's analytics dashboard
- Ashoka and Google's Course Builder: Empathy for Educators
- NY Times' Streamtools
- Quartz's Chartbuilder
- WSJ's modern CMS
- NY Daily News' Innovation Lab
- Vox Media's Cardstacks
- Facebook's Newswire
- WFMU's Audience Engine
Read more about the presenting media projects here.
How It Will Work
Media and tech companies in New York and beyond can apply to present at the workshop. We'll choose 9 innovation projects at various stages of development, who will do presentations for the group and answer questions. They will list their 3 biggest challenges, whether that's financial, technological, marketing, distribution or something else. Later in the day, we'll get into breakout groups around the 9 projects and help them come up with solutions for their challenges. Those will be presented to the group, and we'll follow up at a later date to gauge their success in coverage on MediaShift.
The goal will be to collaborate to help those projects succeed in the long run, creating interest groups for them on the spot (and afterwards), while also networking between the tech and media communities.
Early bird registration will cost $99 for professionals and $49 for students until June 16; thereafter registration will cost $129 for pros and $79 for students, plus Eventbrite fees. We will invite key people in the media and tech scenes in New York and around the country, and will open up registration to the public as well.
You'll get to hear from media innovators, and work with them on teams, too! Also, we expect key people to attend from local media organizations, journalism and communication schools, investment firms and other people active in the entrepreneurial and media scenes.
July 8, 2014, from 9 am to 5 pm for the workshop, and 5:30 pm to 7:30 pm for the mixer.
Ford Foundation Headquarters
320 East 43rd St.,
New York, NY 10017
The Ford Foundation is located near the United Nations on the east side of midtown Manhattan, 6 blocks from the Queens Midtown Tunnel and 3 blocks from the 4, 5, 6 and 7 subway lines at Grand Central Station.
See you there!
> Collab/Space NYC at Ford Foundation
> Targeted talks on collaboration and media innovation.
> Selected media innovation projects present their work and list their challenges.
> Networking lunch
> Collaboration exercise with improv comedy techniques
> Breakout into teams: Work collaboratively to help solve challenges for the projects, and present that to the group.
> Follow up: MediaShift will report back on how innovation projects rose to their challenges.
> Reception and mixer with drinks and food.
When & Where
Launched in 2006, MediaShift has become the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes the sites MediaShift, Idea Lab and EducationShift, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.
Visit the MediaShift website to learn more.