San Francisco, California
London, United Kingdom
High Performance Selling Seminar
October 7-9, 2014
17 W 350 22nd Street
Oakbrook Terrace, IL 60181
The objective of the 3-Day High Performance Selling Seminar is to provide sellers with the understanding, and ability, to execute highly effective sales calls and sell cycles in a solutions environment.Every prospect/customer interaction is too important to be left to chance, so this workshop will provide sellers with the framework, strategies, tactics, and tools to help make them more consistent…and effective.
The foundation of the methodology is a model on how buyers buy. It assumes the product/service being sold is perceived by the buyer to be either expensive or a commodity. Attendees will learn how to align with their buyers throughout the sell cycle and differentiate themselves by HOW they sell, not just WHAT they sell.
Focus is put on the discreet steps required to complete a successful solutions-based sales call. Specifically, sellers are instructed in a comprehensive set of sales call processes:
- Opportunity identification. Taking the proactive steps necessary to identify where high probability opportunities exist in an account in order to ‘get in first’.
- Prospecting/Account penetration to initiate real opportunities
- Collaboration. A question-based model designed to get a buyer to admit a critical business issue and then work together to develop a solution that differentiates you from your competitors
- Determining the value of your solution with the buyer
- Qualification/disqualification at the sales call and sell cycle levels · Gaining rapid access to key decision makers and defining the steps leading to a buying decision
- Overcoming situations where the competition got in first
- Negotiating throughout the sales process to avoid having to discount to get the order.
- How to "pull it all together" to build and maintain a balanced pipeline for long-term success.
- Improving forecast accuracy based on actions completed with your buyer, not gut feeling.
Great emphasis is placed on how to define, manage, qualify, and control sell cycles. Key topics include:
- Aligning our selling behavior with our buyers
- Identifying and accessing buyers with the power and ability to buy
- Objectively qualify throughout the selling process (identify, and disqualify, loser opportunities early)
- Building a sell cycle control letter to a power person to achieve sell cycle control
- The significance of developing an ‘Action Plan’ with a buyer to help ensure that each activity advances the sale toward closure
- Establishing value for your solution in the mind of the buyer
- The timing and positioning of proposals
- Negotiating for things you want, and avoiding price concessions, to create a win-win situation
During this three-day workshop we will:
· Discuss the key skills and processes of professional selling
· Learn how sellers can differentiate themselves from their competitors based on how they sell as well as what they sell
· Discuss how sellers can prospect to build and maintain a balanced pipeline
· Open a sales call with a process designed to get a buyer to conclude that the seller is sincere and competent and can help them solve a problem or achieve a key business objective
· Guide the discussion with buyers by using well-designed probing questions in a repeatable conversation format
· Identify and develop buyer needs in a way that creates a solution in the mind of the buyer that is biased towards your capabilities
· Help sellers determine quickly when they are not first in an opportunity and what to do to become the buyer’s first choice, or disengage
· Close sales calls so that the opportunity is effectively advanced
· Discuss how sellers can work with buyers to define a mutually agreed upon plan of the steps both organizations must take leading to a buying decision
· See how sellers can maintain control of the sell cycle
· Learn to defend your price thru effective negotiating techniques
What you will take with you
· Seminar Manual
· Electronic templates to construct custom sales calls and sell cycles
To register, simply purchase a ticket. After processing, you will receive a registration confirmation email which includes additional Seminar logistic information.
For additional information, contact: