Now a multi-billion dollar industry, the Collaborative (or Sharing) Economy has shifted the nature of commerce. There is now more value in "access" versus "ownership," and "keeping power" is trumping "buying power." New business models are emerging, and a new value proposition is taking root. As a result marketing is being disrupted as products, services and marketing relationships are challenged by collaborative start-up’s.
Be a part of this "meeting of the minds," as Tribal Worldwide and sparks & honey, along with leading industry thinkers, explore multiple perspectives regarding the impact of the Collaborative Economy on the future of business, marketing and branding.
What does this mean for your business and how you can leverage the collaborative economy in 2014 and beyond?
Brought to you by Tribal Worldwide and sparks & honey the Collaborative Economy Summit will take an in-depth look at answering this question and others, including:
• How are global brands responding to the Collaborative Economy and measuring value?
• Who are the collaborative disruptors, and what are the key insights around the sharing consumer?
• What are the social implications and the real-world impact of this long-term reality?
• What implications exist for big brands and what are the opportunities to capitalize on in this growing space?
• Why the measures of "value" are different in a Collaborative Economy?
Who should attend? CEOs, CMOs, CSOs, CTOs, brand managers, business owners, innovation leaders, investors and those interested in consumer insights and consumer behavior.
9:30 – 10am: Registration
10 – 10:30am: Joe Justice, CEO of Wikispeed
Joe Justice, CEO of Wikispeed, shares how Team Wikispeed applies software development principles and taps into the collaborative economy to manufacture high performing, modular automobiles.
10:30 – 11:30am: Disruptors Panel
They’ve made quite a stir. Start-ups have grown the collaborative economy into a multi-billon dollar industry. So what’s next? And what does the investor community think of all this noise? This panel will dive into how start-ups are gaining traction and disrupting the way traditional businesses connect with their customers.
Moderated by: TBD
Miguel McKelvey - Co-Founder, WeWork
Nick Foley - Co-Founder, Social Bicycles
Jase Wilson – CEO, Neighbor.ly
Joe Justice – CEO, WikiSpeed
Terry Young – CEO, sparks & honey
Jerry Needel – Head of Growth, Indiegogo
11:30 – 12pm: Keynote Address by Jeremiah Owyang
Jeremiah Owyang is the Chief Catalyst at Crowd Companies and author of Web-Strategist.com. He helps corporations connect with customers by using web technologies and researching the way disruptive technologies are changing the customer relationship. He has published numerous research reports focused on social business and the collaborative economy, circling around topics such as; how products, services, and markets have changed with the collaborative economy, how businesses manage complex social media programs, and the career path of the new social strategist.
This keynote will focus on how big brands and marketers are able to use their bulk in this agile new economy and the implications it has on the entire industry.
12 – 1pm: Big Brands & Marketers Panel
Why own when all you need is access? Today’s consumers agree and are embracing a collaborative lifestyle with open arms. We will take an in-depth look at the implications for big brands and the opportunities that exist to capitalize on this growing space.
Moderated by: Jeremiah Owyang – Chief Catalyst, Crowd Companies
David Polinchock - Director, AT&T AdWorks Lab
John Wallis - Head of Marketing and Brand Strategy, Hyatt Hotels
Alpa Pandya - EVP, Sterling Brands
Ahmad Nassar - EVP, Business Affairs & General Counsel, NFL Players
Christina Stanfield - Senior Director of Strategy, Interbrand
Nicolas Johnson - Marketing Director, Hertz Corporation
1 – 1:30pm: Marketing Hack Recap
Founders Institute Entrepreneurs
The Hack will provide a rare opportunity for start-ups to receive valuable face-time with Madison Avenue’s most divergent minds and receive free business consultation. Senior level consultants will be comprised of industry experts specializing in Strategy, Creative/Design, and Branding.
Moderated by: Seth Friedman – Managing Partner, Tribal Worldwide
Sarah DaVanzo – Chief Cultural Strategy Officer, sparks & honey
Kinney Edwards – Executive Creative Director, Tribal Worldwide
Matt Freeman – Operating Partner, Bain Capital
Nick Paris – Editorial Director, Contagious
Stuart Hazlewood - Chief Strategy Officer, DDB New York
If you have any questions please contact Melody.firstname.lastname@example.org