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Collaborative Communities: The Key to the Future of Marketing

AMA Boston

Thursday, July 21, 2011 from 6:00 PM to 8:00 PM (EDT)

Collaborative Communities: The Key to the Future of...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Non-Members Ended $46.00 $2.14
Early Bird AMA Members Ended $28.00 $1.69
AMA Non-Members Ended $65.00 $2.62
AMA Members Ended $39.00 $1.97
Student-AMA Member
Must show student ID at the event to gain entrance
Ended $16.00 $1.39
Student-AMA Non-member
Must show student ID at the event to gain entrance
Ended $33.00 $1.81

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Event Details

NOTE: Online registration is closed, however, on-site registration
at the British Consulate is available. Do join us!

Collaborative Communities:
The Key to the Future of Marketing

 

In a recent interview with Gartner, Lisa Arthur, CMO of Aprimo, forecast that "the collaborative community is potentially the next most-disruptive trend across marketing functions." Many companies are already using communities to engage key stakeholders, research new ideas, capture feedback and bring clients together in a peer setting. The problem is that not everyone has cracked the code on how to best use these communities as game-changers for marketing.

 

AMA Boston is pleased to host top executives from IBM, Palladium Group, Environmental Data Resources and Farland Group who will share how they integrate the voice of the customer in their business strategies through value-based online and off-line communities.

These panelists will share how they leverage communities to deepen customer relationships, gather valuable insight, capture new ideas for product or service development, collaborate on strategies that promote business growth and more.


SPEAKERS
Karla Bousquet

Director, Client Executive Marketing, IBM

Robert Howie
CMO, Palladium Group, Inc. 

Mark Wallace

Vice President, Digital and Social Media, Environmental Data Resources

 

MODERATOR

Jane Hiscock

President, Farland Group

 

EVENT DETAILS
Date:
                                           Thursday, July 21, 2011
Location:
                                     British Consulate, One Broadway, Cambridge, MA
Time:
                                           6:00 – 8:00 pm ET
Registration and Networking:
        6:00 – 6:45 pm
Panel Discussion and Q&A:
           6:45 – 8:00 pm
 

Parking:   Garage parking available in the One Broadway building. Enter on Third Street. Parking fee is $5 when entering after 5 pm. Only cash is accepted. Garage closes at 10 p.m. 

This is a networking event. Please refrain from imposing unsolicited sales activities on fellow AMA members.

Have questions about Collaborative Communities: The Key to the Future of Marketing? Contact AMA Boston
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When & Where


British Consulate
One Broadway
Cambridge, MA 02142

Thursday, July 21, 2011 from 6:00 PM to 8:00 PM (EDT)


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Organizer

AMA Boston

The Boston Chapter of the American Marketing Association

AMA Boston Sponsors include: 

Andrew Penziner Productions

avfx logo

Constant Contact

David Fox Photography

Eloqua Logo

http://kadence.com/usa/ 

Logi Analytics

Nowspeed logo

Salesforce

Zco Corporation

Become an AMA Boston sponsor today.

 

You may contact the AMA Boston office with any questions by email at theoffice@amaboston.org or by phone at 781-647-7555.

  Contact the Organizer

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