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Cognitive Interviewing Workshop hosted by DC-AAPOR


Friday, April 26, 2013 from 8:00 AM to 4:00 PM (EDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
DC-AAPOR Members Ended $50.00 $3.74
Non-DC-AAPOR Members Ended $75.00 $5.12
Non-DC-AAPOR Member (Late Reg.) Ended $100.00 $6.49

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Event Details

 The Washington-Baltimore Chapter of AAPOR (DC-AAPOR) presents

Cognitive Interviewing Workshop: An Expanded View of What the Method Can Offer

Date: April 26, 2013, 8:00 AM – 4:00 PM

Location: Bureau of Labor Statistics Conference Center, Rooms 1, 2, & 3

Cost on or before April 18: $50 for DC-AAPOR members; $75 for non-members

Cost after April 18: $75 for DC-AAPOR members; $100 for non-members

Breakfast and a seated lunch will be provided.

This workshop is targeted primarily to cognitive interview practitioners. Using case studies as concrete examples, facilitators will highlight the multidimensional utility of cognitive interviewing, including the descriptive and reparative uses of the method and how the method can address different research questions in single language, multilingual, and mixed methods environments. A seated lunch and planned discussion time after each case study will encourage conversation.


·         Michelle Smirnova, Using Cognitive Interviewing to Detect Privacy and Confidentiality Concerns (Case Study 1, Descriptive)

·         Stephanie Willson, The Use of Cognitive Interviewing to Study and Improve Data Quality in Administrative Records (Case Study 2, Reparative)

·         Gordon Willis, Using Cognitive Interviewing to Understand Cross-Cultural Functioning of Survey Questions (Case Study 3, Descriptive)

·         Patti Goerman, Using Cognitive Interviews to Examine and Align Meaning across Different Language Versions of Survey Instruments (Case Study 4, Reparative)

·         Jennifer Hunter Childs, Studying Topics for Which There is No "Truth": Measuring Race (Case Study 5, Descriptive)

·         Morgan Earp, A Multi-Method Analysis of Measurement Error Using a Measure of the Public’s Trust of Official Statistics in the United States (Case Study 6, Reparative)

·         Jennifer Edgar, Overview and Discussion



Title / Topic



Registration and Continental Breakfast



Overview & Welcome



Cognitive Interviewing - Single Language/Culture - Case Studies 1 & 2





Morning Break



Cognitive Interviewing – Multilingual/Cross-cultural - Case Studies 3 & 4





Seated Lunch



Cognitive Interviewing – Mixed Methods - Case Studies 5 & 6





Afternoon Break



Afternoon Group Discussion



Closing Remarks



Morgan Earp is a research statistician for the Office of Survey Methods Research in the Behavioral Science Research Center at the U.S. Bureau of Labor Statistics (BLS) and a Professional Lecturer of Educational Research at the George Washington University. Prior to working for the BLS, Morgan worked for the U.S. National Agricultural Statistics Service as a Mathematical Statistician. Morgan currently works on a variety of research projects that cut across topic areas including survey measurement issues, adaptive design, nonresponse bias, and nonresponse adjustment. Morgan served as the Washington D.C. / Baltimore AAPOR (DC-AAPOR) Chapter Vice-Program Chair and Program Chair from 2011 to 2012. She has a Ph.D. in Quantitative Research Methods (w/ a concentration in qualitative research methods) from the University of Denver.

Jennifer Edgar is the Director of the Behavioral Science Research Center at the US Bureau of Labor Statistics. Dr. Edgar has worked for the BLS for almost 10 years, conducting a wide variety of research projects on topics such as question wording and design, interviewer training and effects, and cognitive interviewing methods.

Jennifer Hunter Childs is currently a Research Psychologist at the U.S. Census Bureau. In her 10 years there, she has spent most of her time leading questionnaire development work and contributing to operational design considerations for the decennial census. Ms. Childs has authored more than 50 articles, book chapters and reports and has presented her work at over 20 national and international research conferences. She has a master’s degree in psychology from the University of Maryland. She is also a graduate from the Department of Commerce’s Executive Leadership Development Program.

Patti Goerman is a Research Sociologist in the Center for Survey Measurement at the Census Bureau. Her research focuses on the development and pretesting of multilingual survey instruments with a focus on Spanish language materials. Her recent work has included research on bilingual behavior coding using Computer Audio Recorded Interview (CARI) technology and translation of U.S. based educational categories into Spanish. She has a Ph.D. in Sociology from the University of Virginia, where her research focused on Latino immigrants settling in nontraditional areas in the Southeastern United States.

Michelle Smirnova is currently a Research Social Science Analysis at the U.S. Census Bureau. Dr. Smirnova holds a BA in European Studies and Psychology from Washington University in St. Louis, as well as an M.A. and Ph.D. in Sociology from the University of Maryland, College Park. She employs a diverse set of qualitative methodologies in her own work, including cognitive interviewing, focus groups, and ethnography, as well as discourse and content analysis.

Gordon Willis has been Cognitive Psychologist at the National Cancer Institute, NIH, since 2000.  Prior to that he was Senior Survey Research Methodologist at Research Triangle Institute, and he also worked for over a decade in the Questionnaire Design Research Laboratory at the National Center for Health Statistics, CDC. He now works mainly in the area of questionnaire pretesting. He has published the book “Cognitive Interviewing:  A Tool for Improving Questionnaire Design,” has taught questionnaire design at the University of Maryland, University of Michigan, and the University of North Carolina. Increasingly, his research interests have turned to cross-cultural and multi-lingual issues in self-report surveys, web surveys, and research studies. Dr. Willis graduated from Oberlin College, and received a Ph.D. in cognitive psychology from Northwestern University. 

Stephanie Willson received her PhD in Sociology with a specialization in survey research and qualitative methods from the University of Delaware. She began her career at the National Center for Health Statistics in 2001 where she worked on the National Survey of Family Growth. In 2004 she joined the Questionnaire Design Research Laboratory where she currently helps to design and evaluate survey questions. Her research interests include methodological research in cognitive interviewing, with a special focus on data quality in cognitive interviews and the examination of construct validity in survey items.

Have questions about Cognitive Interviewing Workshop hosted by DC-AAPOR? Contact DC-AAPOR

When & Where

Bureau of Labor Statistics Conference Center (Rooms 1, 2, & 3)
2 Massachusetts Avenue Northeast
, 20002

Friday, April 26, 2013 from 8:00 AM to 4:00 PM (EDT)

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DC-AAPOR is the local chapter of the American Association for Public Opinion Research (AAPOR). An active, intellectual community of researchers, academics, and other professionals engaged in the methods, applications, and findings of public opinion research and survey methodology, DC-AAPOR provides an exciting forum for discussion and debate about methodological, ethical, and substantive issues related to a range of research topics. 

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Cognitive Interviewing Workshop hosted by DC-AAPOR

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