Creating a Repeatable, Scalable and Profitable Business Model
- Business & Professional
- IBM Innovation Center, Cambridge MA
On line registration is now closed. Walk in registration will be available at the event. The member price for this event is $50, the non-member price is $120.
Join keynote speakers Bruce Guptill, Sr. Vice President at Saugatuck Technologies and Michael Skok, General Partner at North Bridge Venture Partners as we welcome senior executives from Progress Software, DemandWare, Sonus Networks, Old Mutual US Holdings, Constant Contact and others to explore business models, infrastructure issues and consumer expectations crucial to the success in moving to the Cloud and realizing the business benefits.
The industry has shifted. The new generation of users is expecting more and more not just from their consumer experiences but also from their business interactions. Technology vendors are catching on and looking to modernize their applications by turning to SaaS where they can deliver a top notch user experience, faster implementation cycles and additional monetization capabilities.
KEYNOTE Sessions and Panel
Join keynote speaker, Bruce Guptill, Senior Vice President and Head of Research at Saugatuck Technologies, who will share their latest research on how nearly 100% of ISV’s are now in the throes of some type of SaaS/Cloud enablement or migrations. He will share reasons for moving to the Cloud, the unexpected business challenges and what it is costing to accomplish the change.
Next, Michael Skok from North Bridge Venture Partners, will share his research on the future of cloud computing - what is driving it, what is inhibiting it, how people will buy it and use it and how vendors will monetize it. Michael will be joined on stage with two seasoned executives for a panel discussion on what is working and why.
10:00 - 10:45am
Following the discussion and a short networking break, attend break-out sessions to learn what local VCs and executives have to say as they share their “war stories” of what it takes to successfully make the transition.
Breakout 1A: Improve It and They Will Come: Driving SaaS Adoption Through a Better User Experience
Disrupting the status quo is an uphill battle, and your user experience can work for you or against you in that charge. We’ll highlight a few case studies of SaaS offerings that were either driven to success or driven into the ground by their definition of “good user experience”. Our panel of SaaS adoption experts will break down the pitfalls to avoid and the key competitive advantages to capitalize on.
Cory von Wallenstein, VP of Product Management, DYN, Inc.
Breakout 1B:Jumping on the SaaS/Cloud Wave: Making the Transition from a Traditional On-premises Business Model to SaaS
SaaS has moved into the mainstream - if you are still thinking it is a fad you are behind the rest of the Industry. In this session, we will talk about how you can successfully move from traditional on-premises to a more elastic and efficient Cloud deployment/business model. We will investigate the challenges and opportunities associated with making this shift and catching the wave.
Colleen Smith, VP of SaaS, Progress Software
11:00 - 11:45am
Breakout 2A: Adapting Desktop Offerings to a Mobile World
With the shift to ‘always on’ and 'always with you' for both consumer and business interactions, software and service providers are forced to expand their offerings and define a new go-to market strategy. But in a mobile world, how do these players balance customer interactions while managing identity detection across multiple devices, managing everything from security threats to broadband access? What opportunities will be created? What unexpected challenges need to be addressed? Join us for this interactive discussion with experts that are addressing the opportunity and have stories and best practices to share.
Michael Skok, General Partner, North Bridge Venture Partners
Breakout 2B:The CIO Perspective: Moving to the cloud – does the platform matter?
Now that CXOs are recognizing the potential business benefits of the Cloud, CIOs must determine how to effectively leverage this dynamic new resource to achieve their corporate objectives. This session will provide the CIO's perspective oh how they are approaching the Cloud assessment, deployment and management processes. It will look at the challenges and concerns they are facing, as well as the steps they are initiating to successfully adopt CLoud-based Alternatives. It will also examine the tools they're employing, such as Platforms-as-aService (PaaS) to meet their needs.
Jeff Kaplan, THINKStrategies
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