Live Talks Los Angeles invites you to:
a morning Business Forum with:
Editor-in-Chief, WIRED magazine
author, The Long Tail, and Free:The Future of a Radical Price
MAKERS: The New Industrial Revolution
Thursday, October 18, 2012
7:45am Continental Breakfast
500 South Figueroa Street
Los Angeles, CA 90071
$20 includes breakfast
$40 includes Anderson's book, Makers: The New Industrial Revolution
Chris Anderson, author and Wired magazine editor contends that the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed upon the economy, driving a new age of American manufacturing.
Today’s entrepreneurs, using open source design and 3-D printing, are using micro-manufacturing techniques to create a tsunami of products in small batches, often customized for specific customers, at higher margins. Anderson explains how this is the next big movement in the global economy. As the power of bytes transforms our power to make things, we will experience what he calls “the long tail of things.”
The tools of factory production, from electronics assembly to cheap and powerful prototyping tools to 3-D printers are now available to everyone; garage startups can manufacture products in batches as small as a single unit, or 10,000 or more. Anyone with an idea can set assembly lines into motion, with little more than a keystroke.
The days of large American manufacturers with huge expensive factories like General Electric or General Motors may be in their twilight. But thanks to crowdfunding and social financing at companies like Kickstarter and Quirky, entrepreneurs are no longer dependent on venture capitalists or the investment banks to finance their ideas. And with the global reach of the internet, entrepreneurs are able to sell their products to consumers at home and around the world instantly, while startups like Etsy create new platforms and markets to bring buyers and sellers together. These countless micro-manufacturers, based on open-source design and DIY manufacturing, will be the future of the global economy.
Chris Anderson is the editor–in-chief of Wired magazine, and author of the The Long Tail, and Free: The Future of a Radical Price.