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Chinese Innovators II 创新中国: From Local to Global Brands

btrax, Inc.

Thursday, December 6, 2012 from 6:00 PM to 9:30 PM (PST)

Chinese Innovators II 创新中国: From Local to Global Brands

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Ended $15.00 $1.82
Regular Ended $25.00 $2.37

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Event Details

The stereotype of Chinese businesses as copycats focused on regional markets has increasingly been made outdated by the newest generation of Chinese entrepreneurs. Join btrax and InnoSpring for a cross-industry panel of Chinese business leaders who are revolutionizing China’s reputation through innovative products, strategic partnerships, acquisitions and expansion into the U.S. market.




Jack Jia | Partner

GSR Ventures


Ben Chen | President
China Unicom Americas West Region


Vickie Chen | General Manager 
Changyou.com (US), Inc


Yong Liu | Head of Innovation Park

Michael Zhang | Vice President

ENN of North America



  • How a 1 billion domestic population influences foreign growth strategy
  • Successes and challenges facing Chinese companies in the U.S. market
  • China’s unique approach to innovation compared with other Asian countries
  • Evolution of intellectual property protection inside China as companies go global




Early Bird            $15

Regular               $25

Pay at the Door  $30                    

  • 6:00‐6:45 Registration, food and drinks, and networking
  • 6:45‐7:00 Introductions
  • 7:00‐8:30 Moderated discussion and audience Q&A
  • 8:30‐9:30 Wrap‐up and networking

About the co‐organizers


btrax is a crosscultural consulting, branding and marketing agency focused on the US and Asian markets with clients ranging from startups to Fortune 100 companies.

  InnoSpring is Silicon Valley’s first US-China technology startup incubator, accelerating cross-border innovation by providing a nurturing startup ecosystem through funding, advisory and mentorship services, coworking spaces, and more.


About the community partners

Asia Society is the leading global and pan-Asian organization working to strengthen relationships and promote understanding among the people, leaders, and institutions of the U.S. and Asia.



Bay Area Council is a business-sponsored, public policy advocacy organization for the nine-county Bay Area. The Council proactively advocates for a strong economy, a vital business environment, and a better quality of life for everyone who lives here. We are business leaders committed to working with public and civic leaders to make the Bay Area the most innovative, globally competitive and sustainable region in the world.


Hua Yuan Science and Technology Association (Hysta) aims to promote entrepreneurship and career development among Chinese professionals in Silicon Valley, and to facilitate networking and exchange of business ideas among successful Chinese entrepreneurs and executives in Silicon Valley and mainland China.

California Chamber of Commerce (CalChamber) is a broad-based nonprofit membership organization through which business, industry and agriculture join forces to work toward positive action on key issues that affect California’s economic climate.



California-Asia Business Council (Cal-Asia) is one of California's leading private-sector, non-profit, international business-promotion associations. Cal-Asia’s mission is to help firms of all sizes develop or expand their commercial ties with 22 economies of Asia.

The California Asian Pacific Chamber of Commerce’s (CalAsian) mission is to grow and empower the Asian Pacific Islander (API) business community throughout California. It is the Cal Asian Chamber’s vision to create sustainable communities through economic development and to provide advocacy for the API business community. The API population is one of the fastest growing populations in the state and the API businesses account for more than 16% of the total businesses in California. 

Have questions about Chinese Innovators II 创新中国: From Local to Global Brands? Contact btrax, Inc.
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When & Where

2901 Tasman Drive, Suite 107
Santa Clara, CA 95054

Thursday, December 6, 2012 from 6:00 PM to 9:30 PM (PST)

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btrax, Inc.

btrax specializes in helping brands successfully enter and grow between the US and Asian markets through culturally relevant strategy, localization and marketing. Our clients range from top startups to Fortune 100 companies. 

For more information on our services or to contact our multicultural team please visit our website. 

Discover useful trends and tips through our freshtrax blog with over 350,000 readers and subscribe to our monthly email blast


  Contact the Organizer
Chinese Innovators II 创新中国: From Local to Global Brands
Santa Clara, CA Events Business

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