Meet the Two Co-Authors of China's Super Consumers - what 1 billion customers want and how to sell it to them, Savio Chan and Michael Zakkour, published by John Wiley & Sons.
Chinese Consumers are Changing The World – Understand Them and Sell To Them
China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly whythey buy.
The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.
- A hands-on resource for succeeding in the Chinese marketplace
- Filled with real-world stories of companies who have made an impact in China
- Discover what the Chinese consumer wants and how to deliver the goods
- Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market
This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.
When & Where
US-China Executive Association
USCEA is a by-invitation only, membership organization which primarily serves small and mid-sized businesses and organizations, as well as individual entrepreneurs who realize the opportunities and potential of doing business between the U.S. and one of the world’s largest markets: China. We do so by providing the knowledge, resources and experience that otherwise may not be readily available or easily navigated.
Our organization includes a multitude of individual entrepreneurs, small and mid-sized businesses, who are currently doing business or seeking business opportunities in China.