✓ in charge of marketing/ communication/ innovation/ research/(social) media/ digital/ mobile/ e-business
Welcome to CHINA CONNECT 4th edition
Theme 2014 : "Embracing The Chinese Thrill For Shopping"
China becomes the world’s N°1 e-commerce market in 2014. E-commerce is changing China.
Since 2012, China Connect has invited the likes of Adidas, Tmall, Lee jeans, Clarins, Meilishuo, Razorfish-Digitas or Zenithoptimedia, to share the most up-to date forays into China's online shopping landscape
- China Connect will highlight E and M-Commerce in China during a whole day, to help you navigate a complex “proprietary” environment, share learnings from localization to content marketing, and take better business decisions.
With the fast growing mobile market, technology becomes a game changer: we’ll go further in the mobilization of social marketing
- China Connect will also bring more digital innovation from China, as a source of inspiration and business, will keep on digging what the Emerging Middle Class is up to, and highlight the keys to better leverage the role and effectiveness of Celebrities, as well as Mass Influencers
On Thursday 6, at 6pm, Exclusive France Premiere of Alibaba story
“Crocodile in the Yangtze”: A Westerner Inside China’s Alibaba.com”
with Porter ERISMAN, Director and Producer, ex-VP Alibaba Group
CHINA CONNECT est éligible au DIF (Droit Individuel à la Formation): profitez-en !
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