Changing the Game: The Age of the Platform and the 24-Hour Customer | November 2, 2011, 5:30-9:00pm PT
The alliance game is changing. Learn how dramatic shifts in digital platforms and their ecosystems have created a new business model, how buyer behavior is adapting to new choices with incredibly rapid decision time—and how the convergence of these trends are shifting the foundation on which we build alliance and partnering models.
Join us for the first program in ASAP-SV's new Game Changer Thought Leadership Series. We will discuss these fast moving trends and their implications with two prominent authors and a Silicon Valley executive who brings this new model to life. :
- Phil Simon, Consultant, Author and Speaker (Most recent book: The Age of the Platform)
- Adrian Ott, Adrian Ott, Award-Winning Author, Speaker and CEO of Exponential Edge Inc. (Author of the Award-winning book: The 24-Hour Customer)
- Sherrick Murdoff, VP Global Alliances & Investments, Salesforce
- Moderators: John Soper & Nimma Bakshi, ASAP Chapter Leaders.
Sign up now to discover how to win at this new game!
You will leave with new perspectives on:
- How key innovations at Google, Facebook, Apple, and Amazon are redefining how digital business models are formed and globally scaled
- How customers' new buying and interaction behaviors have raised their leverage in today's businesses world, fast transforming our economic and societal landscape
- How the alliance leader/practitioner plays in the new game of digitally-based business collaboration
|First 25 registrants receive a copy of Phil Simon's Book, The Age of the Platform
(pick up your book at the registration table)
Building C, Darling Conference Room
150 West Tasman Drive
San Jose, California 95134
Members and Partners Online: $25 / At the Door: $35
Non-Members Online: $35 / At the Door: $45
Date & Time
Wednesday, November 2, 2011
5:30 - 6:30p - Registration, H'ordeuvres, Drinks and Networking
6:30 - 6:45p - Introductions
6:45 - 8:30p - Panel presentation/Q & A
8:30 - 8:45p - Closing Comments
8:45 - 9:00p - Networking
About Our Panelists
Adrian Ott, Award-Winning Author, Speaker and CEO of Exponential Edge Inc.
Phil Simon, Consultant, Author and Speaker
Sherrick Murdoff, VP Global Alliances & Investments, Salesforce
About the 'Game Changer' Thought Leadership Series
For all of us focused on alliances these are exciting times. Silicon Valley is on fire and we are witnessing a paradigm shift once again. With unimaginable speed and scale, a global digital economy has taken hold and transformed the way we work, interact, and collaborate—and entire value chains are being transformed. The market is rewarding those companies that are able to bring innovation to the edge of the enterprise, and expose it in service channels in myriad forms, like SaaS and PaaS. As a result, both consumers and providers are being forced to a new market definition of products and services and go-to-market strategies. More importantly, it is leading us to game changing business models—which will decide the future winners.
For all of us focused on collaboration models these changes couldn't be more important—these models are dramatically changing also—whether we call them alliances, partners or ecosystems. We want to keep you on top of the changes that affect you professionally, because in this world it’s “be disruptive or be disrupted.” So we developed the thought leadership Game Changer Thought Leadership Series as part of our new set of program offerings.
This three-part series will be lead by recognized thought leaders and practitioners, from whom you will gain valuable insights into the worlds of service computing, new customer behavior, shifts in marketing and the marketers’ role, and the alignment of corporate strategy with the development of ecosystems.
When & Where
ASAP Silicon Valley/NorCal
We are a dynamic chapter of ASAP that focuses on addressing the alliance-related needs of companies in the Northern California and Bay Area.
We offer our members a wide variety of targeted events and programs, current information on industry best practices, case studies and education to support and grow your business and professional skills.