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Catch Your Readers in Houston

Ann Wylie

Wednesday, November 2, 2016 at 9:00 AM - Thursday, November 3, 2016 at 4:00 PM (CDT)

Catch Your Readers in Houston

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
SILVER Early Bird ticket: two days of training; lunch each day; coffee and tea each morning; workbook, handouts and job aids 5 Tickets Sep 15, 2016 $1,095.00 $0.00
GOLD Early Bird ticket: everything at the Silver level, plus $221 worth of learning tools — Think Like a Reader, Cut Through the Clutter, Block Busters, Get Good at Getting the Goods. Save more than $100. 5 Tickets Sep 15, 2016 $1,195.00 $0.00
PLATINUM Early Bird ticket: everything at the Gold level; 12-month subscription to Rev Up Readership (a $297 value). Save more than $300. 5 Tickets Sep 15, 2016 $1,295.00 $0.00
DIAMOND Early Bird ticket: everything at the Platinum level, plus a 30-minute one-on-one phone consult with Ann after the workshop (a $500 value).Save more than $700, get exclusive access to Ann. 5 Tickets Sep 15, 2016 $1,695.00 $0.00
SILVER Early Bird Group: 2 attendees 5 Tickets Sep 15, 2016 $1,045.00 $0.00
SILVER Early Bird Group: 3 or more attendees 5 Tickets Sep 15, 2016 $995.00 $0.00
GOLD Early Bird Group: 2 attendees 5 Tickets Sep 15, 2016 $1,145.00 $0.00
GOLD Early Bird Group: 3 or more attendees 5 Tickets Sep 15, 2016 $1,095.00 $0.00
PLATINUM Early Bird Group: 2 attendees 5 Tickets Sep 15, 2016 $1,245.00 $0.00
PLATINUM Early Bird Group: 3 or more attendees 5 Tickets Sep 15, 2016 $1,195.00 $0.00
DIAMOND Early Bird Group: 2 attendees 5 Tickets Sep 15, 2016 $1,645.00 $0.00
DIAMOND Early Bird Group: 3 or more attendees 5 Tickets Sep 15, 2016 $1,595.00 $0.00
Upgrade ticket: Buy this ticket to upgrade your ticket to a higher level 5 Tickets Nov 2, 2016 $100.00 $0.00

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Event Details

Writing Workshop in Houston

Learn to write copy that moves people to act
in this 2-day, hands-on writing Master Class

Workshop Agenda

If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like. Problem is, many of the techniques we’ve institutionalized in business communication writing are not the bait the reader likes.

In this persuasive writing workshop, we’ll debunk destructive writing myths. (You’re not still married to the inverted pyramid, are you?!) Your team will leave with scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.

Specifically, you’ll learn to how to:

  • Think Like a Reader: Move people to act
  • Go Beyond the Inverted Pyramid: Master a more effective structure
  • Cut Through the Clutter: Make every piece you write measurably easier to read and understand
  • Lift Your Ideas Off the Page Or Screen: Reach flippers and skimmers, increase readership
  • Transform Your Story From “Meh” to Masterpiece: Bring your laptop and a story to work on, write and rewrite, get and give feedback, and leave with a totally rewritten piece.

Registration starts at 8 a.m.

 

Select your VIP level

Silver ($1,195)

  • Two days of training
  • Lunch each day (Please do let us know about your dietary issues and aversions when you register)
  • Coffee and tea each morning
  • Workbook for capturing your ideas and insights

 

Gold ($1,295)

Get more than $200 worth of learning tools for just $100:

  • Everything at the Silver level
  • More than $200 worth of learning tools:
    • Think Like a Reader toolkit, a $127 value
    • Cut Through the Clutter manual, a $49 value
    • Get Good at Getting the Goods handbook, a $27.50 value
    • Block Busters handbook, a $17.50 value

 

Platinum ($1,395)

Get $297 worth of additional learning tools for just $100:

  • Everything at the Gold level
  • 12-month subscription to Rev Up Readership, a $297 value

 

Diamond ($1,795)

Get follow-up support — plus an exclusive conversation with Ann:

  • Everything at the Platinum level
  • A 30-minute one-on-one phone consult with Ann after the workshop (a $500 value)

Sorry: only 10 Diamond tickets available!

 

FAQ

Q. What are some of the hotels nearby?
A. Hotels near the Master Class.

You can also view these hotels on our Pinterest map.

Get additional hotel details.

Please contact hotels directly for room rates and booking.

 

Q. What about parking and driving directions?
A. Directions, Maps and parking information.

 

Q. Can I cancel my ticket if I can't make it?
A. Can’t make it? Please feel free to send a colleague in your place. No charge for substitutions. If you must cancel via email:

  • by Oct. 2, and receive a full refund, minus a $50 handling fee.
  • by Nov. 2, and receive a 75% refund.
  • Sorry, no refunds after Nov. 2. 

 

Q. Do you offer any discounts?
A. We have no doubt that the Master Class will be the best $1,200 you invest this year on your professional development. But here are six ways to reduce that investment or boost your return on it:

  1. Save $100 - book an early bird ticket when you register by Aug. 1 Sept.15 - deadline extended!
  2. Save $100 if you’re a PRSA member. (Join PRSA.) Save $100 if you’re a Rev Up Readership member. (Join Rev Up Readership.) Click “Enter promotional code”. RevUpReadership members: Enter your RevUpReadership.com password. Others: Enter your promo code. 
  3. Save $100 each when you bring two or more colleagues.
  4. Save $50 each when you bring one colleague.
  5. Earn a free, three-month Rev Up Readership subscription (or extension, if you’re already a member) — a $100 value — when you refer a friend who buys a ticket and attends the Master Class.


To summarize:

VIP Level   Non-member Rev Up Readership or PRSA member
Single Double 3 or more Single Double 3 or more
Silver Before Sept. 15 $1,095 $1,045 $995 $995 $945 $895
After Sept. 15 $1,195 $1,145 $1,095 $1,095 $1,045 $995
Gold Before Sept. 15 $1,195 $1,145 $1,095 $1,095 $1,045 $995
After Sept. 15 $1,295 $1,245 $1,195 $1,195 $1,145 $1,095
Platinum Before Sept. 15 $1,295 $1,245 $1,195 $1,195 $1,145 $1,095
After Sept. 15 $1,395 $1,345 $1,295 $1,295 $1,245 $1,195
Diamond Before Sept. 15 $1,695 $1,645 $1,595 $1,595 $1,545 $1,495
After Sept. 15 $1,795 $1,745 $1,695 $1,695 $1,645 $1,595








Q. Can I bring my writing sample to the workshop?
A. Yes, you can bring your writing samples to the workshop.

 

Q. Where can I contact the organizer with any questions?
A. Please email us at ann@wyliecomm.com to contact us.

 

Q. Can I update my registration information?
A. Yes, you can go to your ticket and update your registration information and dietary information.

 

Q. Do I have to bring my printed ticket to the workshop?
A. Yes, please carry a copy of the ticket to the workshop

Have questions about Catch Your Readers in Houston? Contact Ann Wylie

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When & Where


RAC Conference Center
1880 South Dairy Ashford,
Bldg. II, Suite 220
Houston, TX 77077

Wednesday, November 2, 2016 at 9:00 AM - Thursday, November 3, 2016 at 4:00 PM (CDT)


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Organizer

Ann Wylie

Ann Wylie

Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out.

  Contact the Organizer

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