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General Assembly London

CANCELLED: User Acquisition Marketing Bootcamp

General Assembly London

Tuesday, November 12, 2013 from 10:00 AM to 5:30 PM (GMT)

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USER ACQUISITION MARKETING BOOTCAMP

User Acquisition Marketing Bootcamp

12

Tuesday, 12 November
10 am – 3 pm

 

ABOUT THIS WORKSHOP

User Acquisition Marketing is more than just bringing new people to your product. It’s being able to measure the impact of your efforts to more efficiently grow your base. This workshop serves as a basic introduction to the practice, aimed at giving students an overview of key terminology, concepts, and approaches.

SCHEDULE

10 am

SESSION I - USER ACQUISITION MARKETING 101

  • Describing the potential impact of a user acquisition campaign on the growth of a user base.
  • Name each step in the conversion funnel. Describe what’s required to prompt customers to progress through the conversion funnel.
  • Identify the target audience based on a given business and its goals.
  • Describe the impact of ad relevance on customers’ progress through the conversion funnel.
  • Describe types of targeting available through a given channel. Compare and contrast the capabilities and reach of specific ad channels.
11:30 am

SESSION II - INTRODUCTION TO EMAIL MARKETING

  • Understand how to leverage leverage email to reach your users, clients, or customers
  • Compare and contrast the various email service providers that are most widely used
  • Identify email design and strategic best practices
  • Describe the basics of analyzing email campaign performance.
1 pm

LUNCH

1:30 pm

SESSION III - INTRODUCTION TO GROWTH HACKING

  • Clearly define the term “growth hacking” and learn how companies are currently applying it to increase their user base.
  • Create a growth hack strategy in order to optimize an existing product / company’s conversion funnel.
  • Present your growth hack strategies and defend your decisions.

PREREQS & PREPARATION

None.


REFUND POLICY

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

 

 

Have questions about CANCELLED: User Acquisition Marketing Bootcamp? Contact General Assembly London

When & Where

9 Back Hill
EC1R 5EN London
United Kingdom

Tuesday, November 12, 2013 from 10:00 AM to 5:30 PM (GMT)


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Organizer

General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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