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Analyzing Your Community
6 hour class / 0.62 CEU
A. Using the PLA model, Planning for Results
B. Community analysis
C. Statistics and surveys
D. Developing a marketing plan
E. Importance of advocacy; advocacy skills
Upon completing the class, students will have knowledge of:
Public Library Association’s planning process
long range planning techniques and be able to utilize these techniques to evaluate and improve library services that are oriented to the community
how to do a community analysis and utilize the data collected to improve library service
the need to develop a marketing plan for their libraries
marketing techniques for public libraries, including the Chamber of Commerce, involvement with civic groups, and relationships with the news media and governmental officials
library advocacy skills and the importance of communicating the library’s values, services and needs