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Can You Replicate the Obama Strategy? Technology, Social Science, and the Campaign Revolution

Center for New York City Affairs

Wednesday, February 6, 2013 from 6:00 PM to 8:00 PM (EST)

New York City

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Can You Replicate the Obama Strategy? Technology, Social Science, and the Campaign Revolution
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Can You Replicate the Obama Strategy? Technology, Social Science, and the Campaign Revolution

Presented by the Center for New York City Affairs

Political campaigns have revolutionized the way they target, contact and motivate supporters. Strategists are taking the insights of experimental social science and marrying them to the corporate world's Big Data marketing tools. The Obama Campaign won in large part by using statistical modeling techniques to identify persuadable voters and to fine-tune persuasive messages. This is politics today and in the future—not only for elections but on issue campaigns for education reform, health care, the environment, labor rights and beyond. Who are the pioneers? And how might you apply their strategies?
 

Watch the livestream at 6 pm EST: new.livestream.com/TheNewSchool/Obama-Strategy


With:
Maggie Haberman
, senior political writer, POLITICO

Sasha Issenberg, reporter, Slate, and author of The Victory Lab: The Secret Science of Winning Campaigns

Jonathan Rosen, principal and co-founder, BerlinRosen

Jeff Smithassistant professor of politics and advocacy, Milano School of International Affairs, Management, and Urban Policy

Blake Zeff, political strategist, writer, and commentator

Supported by the Milano Foundation.

Can You Replicate the Obama Strategy? Technology, Social Science, and the Campaign Revolution

WEDNESDAY, FEBRUARY 6, 2013
6 PM - 8 PM
Wollman Hall
65 West 11th Street
5th Floor


 

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When & Where


Wollman Hall
65 West 11th Street
5th Floor
New York City, 10011

Wednesday, February 6, 2013 from 6:00 PM to 8:00 PM (EST)


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