Can Social Games Solve America’s Biggest Health Challenge? A talk with Rajiv Kumar, MD, Founder of ShapeUp
Monday, June 18, 2012 from 3:30 PM to 5:00 PM (EDT)
The IBM Center for Social Business welcomes Dr. Rajiv Kumar, literally a game changer in tackling healthcare issues. His company, ShapeUp, designs social games that bring employees together help each other stay healthy. The theory: peer support and accountability are the keys to wellness.
Refreshments at 3:30. Talk at 3:45.
About the talk
Rajiv Kumar on how ShapeUp came to be
"During medical school, I realized that many of the worst health problems we face as a nation--diabetes, heart disease, cancer, hypertension, osteoarthritis, depression--are related to our collective unhealthy lifestyle. I also learned through my clinical encounters that the patients who succeeded in adopting and sustaining healthy behaviors were those who leveraged their trusted social network for support, motivation, and accountability.
By launching a community non-profit organization (Shape Up Rhode Island) and a for-profit company (ShapeUp), I've dedicated my life to helping people reverse and prevent obesity-related illnesses through group behavior change models.
Our goal is to build the largest online social application that connects people around the world to improve their health."
You can follow Rajiv on Twitter.
When & Where
IBM Center for Social Business
The IBM Research Center for Social Business is a research, development, and testing collaborative for social software that is "fit for business." The Center partners with corporations and academia, and deploys its experimental software on the internet to test it "in the wild" and capture feedback and data early and often.