This event has ended

Can Social Games Solve America’s Biggest Health Challenge? A talk with Rajiv Kumar, MD , Founder of ShapeUp

IBM Center for Social Business

Monday, June 18, 2012 from 3:30 PM to 5:00 PM (EDT)

Cambridge, MA

Can Social Games Solve America’s Biggest Health Challenge?...

Ticket Information

Type Remaining End     Quantity
Can Social Games Solve America’s Biggest Health Challenge?
IBM Center for Social Business 2012 Speaker Series
Sold Out Ended Free  

Share Can Social Games Solve America’s Biggest Health Challenge? A talk with Rajiv Kumar, MD , Founder of ShapeUp

Event Details

The IBM Center for Social Business welcomes Dr. Rajiv Kumar, literally a game changer in tackling healthcare issues. His company, ShapeUp, designs social games that bring employees together help each other stay healthy. The theory: peer support and accountability are the keys to wellness.

Refreshments at 3:30. Talk at 3:45.


About the talk

Facing rapidly rising health care costs driven by unhealthy behaviors and a national obesity epidemic, self-insured employers have told their employees to “shape up.” But regular physical activity and healthy eating are easier said than done. Many years and millions of dollars have been wasted on employee wellness programs that get astonishingly low participation.

Social gaming is changing that. ShapeUp has developed an online behavior change solution for employee populations that uses social gaming, in the form of team-based competitions, to activate, motivate, and guide participants toward reaching their healthy goals. This approach generates extraordinary company-wide engagement rates and has been shown to produce clinically significant health outcomes.

This talk will describe how ShapeUp has used social games over the past 5 years to reach 2 million lives across 93 countries at companies like HP, Aetna, Raytheon, and Sprint. It will also explore how the latest advances in mobile apps, personal fitness devices, and real-time rewards are creating new ways to enhance the wellness experience.

 

 Dr. Rajiv Kumar, founder of ShapeUp

 

Rajiv Kumar on how ShapeUp came to be

"During medical school, I realized that many of the worst health problems we face as a nation--diabetes, heart disease, cancer, hypertension, osteoarthritis, depression--are related to our collective unhealthy lifestyle. I also learned through my clinical encounters that the patients who succeeded in adopting and sustaining healthy behaviors were those who leveraged their trusted social network for support, motivation, and accountability.

By launching a community non-profit organization (Shape Up Rhode Island) and a for-profit company (ShapeUp), I've dedicated my life to helping people reverse and prevent obesity-related illnesses through group behavior change models.

Our goal is to build the largest online social application that connects people around the world to improve their health."

You can follow Rajiv on Twitter.


 

Have questions about Can Social Games Solve America’s Biggest Health Challenge? A talk with Rajiv Kumar, MD , Founder of ShapeUp ? Contact IBM Center for Social Business
Attendee List Sort by: Date | First Name | Last Name
Show More

When & Where



IBM Center for Social Business
NOTE: Enter IBM at 1 Charles Park
Across from Galleria Mall
Cambridge, MA 02142

Monday, June 18, 2012 from 3:30 PM to 5:00 PM (EDT)


  Add to my calendar

Organizer

IBM Center for Social Business

 

The IBM Research Center for Social Business is a research, development, and testing collaborative for social software that is "fit for business." The Center partners with corporations and academia, and deploys its experimental software on the internet to test it "in the wild" and capture feedback and data early and often.

 

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.