Product design can make technology new, imaginative and exciting - leading to greater adoption and customer sales. After all, the iPod is little more than a wearable hard-drive with great branding, product design and user interface, right?
Could great design be the answer to helping cleantech succeed? Can product design make a energy innovation attractive to investors and customers? As a cleantech company, when and should you hire a design firm? Is design important for business-to-business products that aren't sold at retail?
Come and join in our panel discussion to hear from design experts, investors and clean energy companies who have made design a key element in their clean technology product development. Design is more than just making products “beautiful" - it's building solutions that actually work to solve customer's problems.
- Matthew Nordan, Vice President, Venrock
- Terry Swack, Founder and CEO of Sustainable Minds
- Ben Einstein, Founder and CEO of Bolt Hardware Accelerator
- James Bleck, President, Bleck Design Group
- Mark West, Principal at Continuum
Thursday, January 10, 2013
Greentown Labs, 2nd Floor, 337 Summer St., Boston MA 02210
5:30 - 6:00 pm Networking
6:00 - 7:30 pm Panel Discussion
7:30 - 8:30 pm Networking
Massachusetts Clean Energy Center. Created by the Green Jobs Act of 2008, the Massachusetts Clean Energy Center (MassCEC) has as its mission to foster the growth of the Massachusetts clean energy industry by providing seed grants to companies, universities, and nonprofit organizations; funding job training and workforce development programs; and, as home of the Massachusetts Renewable Energy Trust, supporting the installation of renewable energy projects throughout the state. Visit our website at www.MassCEC.com or follow us on Twitter @masscec.
Greentown Labs provides entrepreneurs the research and development space they need to launch their clean technology ventures. Currently housing 24 early stage companies in 20,000 square feet of lab and office space, and located in downtown Boston's Innovation District, Greentown Labs is a not-for-profit organization that sprung from a grassroots cluster of award-winning clean technology companies looking for low-cost working space near MIT. Follow us on Twitter @greentownlabs or like us on Facebook. www.facebook.com/GreentownLabs