California's Contributions to Culinary Publishing (MLF)
Friday, October 24, 2014 from 12:00 PM to 1:15 PM (PDT)
San Francisco, CA
Bill LeBlond, Former Editorial Director of Food and Wine, Chronicle Books
Michael Carabetta, Creative Director, Chronicle Books
Margo True, Food Editor, Sunset Magazine
Jenny Wapner, Senior Cookbook Editor, Ten Speed Press
Joyce Goldstein, Author, California Food Revolution – Moderator
Our expert panel discusses California’s contributions to culinary publishing and distinct impact on cookbook writing and design in the United States. Early in the 20th century, Sunset magazine began publishing articles about California food and continues to focus on ingredients and local flavors of the West. In the 1970s, Ten Speed Press published The Moosewood Cookbook by Mollie Katzen, introducing meatless eating to multiple generations of Americans. Major developments in cookbook design also were pioneered at Chronicle Books, where food editor LeBlond began working with cookbook author James McNair. They launched a series of cookbooks that would redefine categories and become known for photography across multiple subjects, offering a feast for the eyes as well as the table. The panel will review factors influencing an explosion of culinary publishing, evolving cookbook design, and speculation about cookbook publishing's future.
MLF: The Arts/Bay Gourmet
Location: SF Club Office
Time: 11:30 a.m. check-in, noon program
Cost: $20 non-members, MEMBERS FREE, $7 students (with valid ID)
Program Organizer: Anne W Smith
All ticket sales are final and nonrefundable.
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